In today’s digital landscape, keeping your website up-to-date is crucial to keep audiences engaged and your efforts effective.
The world changes at pace and users expect everything to match that speed. So, evaluating your site and its performance is key to ensuring it works for your business and your visitors.
At the same time staying in touch with the latest technologies and strategies can help your site stay relevant and effective. Here are some of the key trends to consider when building or updating a site.
Interactive Design
Interactive design is all about creating a two-way conversation with your visitors. This can be achieved through forms, quizzes, or interactive infographics.
These elements engage your visitors, encouraging them to spend more time on a site and understand your key messages more effectively.
Mini or Microsites
Mini-sites are becoming increasingly popular. These are smaller sites within a larger website, each dedicated to a specific product or service. They allow for more focused and detailed content, improving the user experience without distraction, and simplifying user journeys. It’s a user-focus approach that can have a big impact toward your business objectives.
3D and AR
Do you remember the Metaverse? A concept that promises to be the “next internet”, a collective of virtual spaces and mixed realities. It generated huge excitement around 2021 only eclipsed by the release of ChatGPT and the AI wave of tools and possibilities that brought with it.
However, the technologies powering it are still improving and with the launch of Apple’s Vision Pro, the interest in AR and VR is starting to grow again. Websites can integrate 3D models of their products or complete environments that users can experience or interact with.
Multimedia as a Focus
With almost 70% of people preferring to watch short videos over interacting with other forms of content, and more than 80% of marketers feeling video keeps people on web pages longer, it’s clear that multimedia should be a focus. Incorporating relevant images, videos, and audio into a website can enhance the user experience and is more effective at delivering complex concepts, like technical information or training.
Accessibility
Accessibility is a crucial consideration when building or updating a website. Ensuring a site is accessible to all users, including those with disabilities is not only good for business but fair. This includes things like providing alt text for images and ensuring your website is navigable with a keyboard as well as enabling tools like text readers, contrast, fonts and animation adjustments.
Experience
Lastly, a real focus on user experience. A website should be easy to navigate, with intuitive menus and a logical layout. A positive user experience can turn visitors into customers, supporters, and advocates.
Keep these trends and considerations in mind as you update your website or validate your current site against them. Do you need to make your site more interactive? Do you use videos and audio effectively? Is your site user-led? Is it accessible to all?
Power up your digital presence with our checklist.
In this short, easy to read checklist, you’ll find out how to:
- Improve your website traffic
- Make your website traffic work harder for you
- Track for success
- Lead the way with regards to accessibility
Download below:
