XTB appoints Cavendish to lead UK public relations 

Written by


Scarlett King

Published


European investment app XTB has appointed Cavendish to support its public relations activity in the UK. 

The appointment is part of XTB’s ambition to strengthen its profile as a leading European investment platform with a global presence, driven by technology, innovation, transparency and strong regulatory foundations. 

Cavendish will support the company in building its reputation in the UK market. The programme will combine creative campaigning with proactive engagement across national, lifestyle, personal finance and technology media to broaden XTB’s reach and relevance. Alongside this, Cavendish will promote XTB’s financial literacy initiatives and educational content, while providing strategic communications and reputation management support to help build trust, credibility and positive media coverage as the company continues to grow.  

The team will also support communications around key UK product milestones, including the launch of XTB’s new Cash ISA, marking the company’s expansion into everyday savings alongside its existing investment offering. 

“This is an exciting moment for the evolution of retail investing,” said Rhodri Harries, Managing Director of Health and Tech at Cavendish. “XTB is redefining what people expect from an investment platform — combining powerful technology with education and accessibility. We’re proud to support the team in building its reputation and bringing that story to life in the UK market.” 

Find out more about how our team supports fintech and consumer technology brands in building reputation, trust and impact here. 

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