Through our partnership with Cavendish, we’re focused on bringing more Aldi stores to the nation by engaging local communities and decision-makers early and ensuring every new store meets their needs. The support we’ve received from local communities is overwhelming, and together, we’re looking forward to continuing to grow Aldi’s footprint across the UK.
Jonathan Neale,
Real Estate Managing Director,
Aldi Stores Ltd
Background
For over fifteen years Cavendish has helped Aldi to extend its network of food stores across the country. New Aldi food stores are always brought forward following appropriate community consultation and we have devised a mix of digital and in-person techniques to help the business achieve its ambitions.
These techniques typically mobilise large numbers of supporters from local communities due to Aldi’s value for money, award-winning quality and socio-economic benefits.
Strategy
Aldi understands that public consultation is a strategic opportunity to build trust, understand community concerns, deliver support, reduce opposition and build strong relationships with decision-makers.
Cavendish has developed a ‘Planning Communications Playbook’ for Aldi which leverages our experience of supporting Aldi’s expansion and sets a national standard for how the business consults with communities across the country.
The communications strategy for each project is tailored to the site but follows a standard approach with consistent messaging to ensure that Aldi builds strong relationships with local communities and decision-makers, delivering successful projects across the UK.
As the Government continues to prioritise the digitisation of the planning system, our approach is evolving to integrate modern digital and social media strategies alongside Cavendish’s Insights Platform to broaden the reach of our consultations and supporter mobilisation campaigns.
The
results.
Our work has helped Aldi to become Britain’s fourth largest supermarket with more than 1,020 stores nationwide with a network of Regional Distribution Centres across the country.
- 88% typical level of support at pre-application consultation stage
- 1,179 letters of support, sent to local council for new food store in Southam
- 4,000 members of the public, signed a petition in favour of new Aldi store in Crewe
1,020
Nationwide stores.
88%
average support level.
Our projects with Aldi.
Winchelsea Road Rye
Consultation
Darlington RDC extension
Consultation
Former B&Q site Waltham Forest
Consultation
Atherstone Phase 3 – Rowlands Way
Consultation
Sandhurst
Consultation
Alcester
Consultation
Waltham Cross
Consultation
Overstone Leys
Consultation
Wixams Bedford
Consultation
Hillsborough Sheffield
Consultation
Former Railway Inn Urban Road Kirkby in Ashfield
Consultation
Wellingborough Road Weston Favell
Consultation
Nottingham Road Ashby-de-la-Zouch
Consultation
Edgbaston Road Edgbaston
Consultation
Burntwood
Consultation
Kirkby in Ashfield – Construction Campaign
Consultation
Burntwood – January 2012
Consultation
Hall Green
Consultation
Hall Green (PT2 – late time)
Consultation
Daybrook
Consultation
Longbridge – Proposal
Consultation
Basford
Consultation
Dudley – Proposal
Consultation
Derby – Meteor Retail Park (Store opening)
Consultation
Mapperley
Consultation
Fletton Close Leicester
Consultation
Basford – Pre-committee action (second application)
Consultation
Oakham
Consultation
Kettering
Consultation
Coleman Street Alvaston
Consultation
Bakewell
Consultation
Coleman Street Derby – Additional fees
Consultation
Ashbourne
Consultation
Shultern Lane Coventry
Consultation
Corby
Consultation
Bulwell
Consultation
Isle of Sheppey Consultation
Consultation
Isle of Sheppey Consultation
Consultation
Queensville Stafford
Consultation
Oldbury
Consultation
King Arthur Dudley
Consultation
Burton Road Derby
Consultation
PC World Tybridge
Consultation
Queens Road Nottingham
Consultation
Station Road Coleshill
Consultation
Nuneaton
Consultation
Earl Street Northampton
Consultation
Fletton Close Leicester – Pt 2
Consultation
Thorns Road Lye
Consultation
Mansfield
Consultation
Stone Road Stafford
Consultation
Stapleford
Consultation
Stourport Road Kidderminster
Consultation
Bingham
Consultation
Mill Street Bedworth
Consultation
Welford Road Blaby store extension
Consultation
Abbey Lane Leicester
Consultation
Broughton Way Broughton Astley
Consultation
Tamworth
Consultation
Leicester Road Melton Mowbray
Consultation
Attley Way Irthlingborough
Consultation
Oakham extension
Consultation
Birmingham Road Bromsgrove
Consultation
Bridgnorth Road Wollaston
Consultation
Dudley Road Kingswinford
Consultation
Rugby Road Hinckley
Consultation
Old Horns Crescent Great Barr
Consultation
Shultern Lane Coventry – additional work
Consultation
Evesham
Consultation
Swarkestone Road Chellaston
Consultation
Abbey View Road Pershore
Consultation
Allendale Road Loughborough
Consultation
Holliers Walk Hinckley
Consultation
Kingsmead media work
Consultation
Bristol Road South Rednal
Consultation
Post box services – Darlington
Consultation
Redditch Road Kings Norton
Consultation
Bridgnorth Road Wollaston
Consultation
Homer Road Solihull
Consultation
Coppice Farm Way Willenhall
Consultation
Chester Road Erdington
Consultation
Watling Street Hinckley
Consultation
Meridan Way Braunstone – PROFESSIONAL FEES
Consultation
Palmerston Way Oadby
Consultation
Rugby Road Lutterworth
Consultation
Uffington Road Stamford
Consultation
STAPLES West Bromwich
Consultation
Central Park Rugby
Consultation
Springfield Street Market Harborough
Consultation
Rykneld Road Derby
Consultation
Syston
Consultation
Walsall Road Cannock
Consultation
Nottingham Road Chaddesden
Consultation
Bilston Street Sedgley
Consultation
Zoar Street Lower Gornal
Consultation
Balsall Common
Consultation
Zoar Street Gornal
Consultation
Walsall Road Pelsall
Consultation
Southam
Consultation
Mothercare Site Leamington Spa
Consultation
Brassington
Consultation
Alvis Retail Park
Consultation
Stourport-on-Severn
Consultation
Sutton Mere Green
Consultation
Market Harborough
Consultation
Selly Oak
Consultation
Bridgnorth
Consultation
Stirchley
Consultation
Bromsgrove
Consultation
Sedgley
Consultation
Rugby
Consultation
Walsall Wood
Consultation
Longbridge
Consultation
Wollaston
Consultation
Commercial: Bromley Cross bespoke Proposal
Consultation
Irlam and Standish
Consultation
Poynton
Consultation
Whittingham Road Longridge
Consultation
Breightmet
Consultation
Buckshaw Village
Consultation
Burnley Todmorden Road
Consultation
Aldi Middleton – Investment
Consultation
Poulton-le-Fylde
Consultation
Laffak Road St Helens
Consultation
Aldi Horwich – Submission Campaign
Consultation
Bridgend
Consultation
Port Talbot
Consultation
Nelson Caerphilly
Consultation
Cowbridge
Consultation
Aberaman Aberdare
Consultation
Tiverton
Consultation
Eastern Business Park St Mellons
Consultation
Keynsham
Consultation
Aldi Waltham Cross – S52 lobbying
Consultation
Stanmore
Consultation
Fitzwilliam Road Rotherham
Consultation
Eckington Way Sheffield
Consultation
York Road Leeds
Consultation
Yarm Lane Stockton
Consultation
Hartlepool
Consultation
Welham Road Norton
Consultation
Robertson Close Pocklington
Consultation
Rectory Lane Guisborough
Consultation
High Street Northallerton
Consultation
Sheffield Road Dronfield
Consultation
St James Retail Park Knaresborough
Consultation
Welham Road Norton
Consultation
The Common Ecclesfield
Consultation
Wragby Road Lincoln
Consultation
Handsworth
Consultation
Claycliffe Road Barugh Green
Consultation
Finchdale Avenue Billingham
Consultation
Stanningley Road Leeds
Consultation
Guiseley Leeds
Consultation
Sheffield Road Chesterfield
Consultation
Middleton Park Leeds
Consultation
Jarrow
Consultation
Palmersville
Consultation
Stranton Road Hartlepool
Consultation
Prestwich
Consultation
palmersville community update
Consultation
Doxford Park Sunderland
Consultation
Bingley
Consultation
Leeds Road Bradford
Consultation
Brighouse
Consultation
Skipton
Consultation
Gateshead
Consultation
Carlisle
Consultation
Scarborough
Consultation
Wetherby
Consultation
Silsden – Fee proposal
Consultation
Fawdon
Consultation
Louth
Consultation
Blackpool – Oxford Square – Proposal
Consultation
Whitley Bay
Consultation
Carley Hill Sunderland
Consultation
Milnrow Rochdale
Consultation
Silsden – Additional fees
Consultation
Oxford Square Blackpool
Consultation
Chapel-en-le-Frith (Foresters Way)
Consultation
Morecambe Road Lancaster
Consultation
Walker
Consultation
Ripon
Consultation
Skelton
Consultation
Thornaby
Consultation
Bridlington
Consultation
Longbenton
Consultation
Hebburn
Consultation
Armstrong House Washington
Consultation
Water Lane York
Consultation
Crook County Durham
Consultation
Yoden Way Horden
Consultation
Pennywell
Consultation
Front Street Stanley
Consultation
Ulverston Stakeholder Summary
Consultation
Wrekenton
Consultation
Hartlepool
Consultation
Petteril Bank Carlisle
Consultation
Darlington Lane Norton
Consultation
Trunk Road Eston
Consultation
Whitley Bay
Consultation
Spennymoor
Consultation
Hawkeys Lane North Shields
Consultation
Derwent Drive Allerdale
Consultation
Manse Farm Knaresborough
Consultation
St Johns Bridlington
Consultation
Bridlington
Consultation
Portack Lane Stockton
Consultation
West Denton Retail Park
Consultation
Mill Lane – Durham
Consultation
Hetton Le Hole
Consultation
Commercial Street Malton
Consultation
North Northallerton
Consultation
Philadelphia Lane
Consultation
Whitehaven
Consultation
Mill Road Durham
Consultation
Guildford
Consultation
Clacton-on-Sea
Consultation
Harlow
Consultation
Westcliffe On Sea
Consultation
Tottenham
Consultation
Isle of Sheppey Consultation
Consultation
Isle of Sheppey – Proposal
Consultation
Leeming Lane South Mansfield
Consultation
Nottingham Road Bingham
Consultation
Nottingham Road Stapleford
Consultation
Buxton Road Bakewell
Consultation
Aldi Goldthorpe – Investment
Consultation
High Street Clay Cross
Consultation
Chapel Street Belper
Consultation
Nottingham Road Somercotes
Consultation
Fox Valley Way Stocksbridge
Consultation
Salendine Nook
Consultation
Penistone Engagement & Supporter Mobilisation
Consultation
Fazakerley
Consultation
Broughton
Consultation
Madeley
Consultation
Chester Tarvin Road
Consultation
Parkway Madeley
Consultation
Norris Green
Consultation
Gateacre
Consultation
Newport Telford PROPOSAL ONLY
Consultation
Knutsford
Consultation
Fazakerley consultation
Consultation
Newport Telford
Consultation
Tarvin Road Chester – Store opening advert
Consultation
Parkway Madeley – Store opening advert
Consultation
Blackfriars Newcastle-under-Lyme
Consultation
Aldi Neston Rechargeable Expenses
Consultation
Widnes
Consultation
Widnes proposal only
Consultation
Fazakerley Construction Advert
Consultation
Buckley
Consultation
Oswestry
Consultation
Holmes Chapel Exhibition
Consultation
Pandy
Consultation
Rhostyllen
Consultation
Rice Lane Walton Hospital
Consultation
Oswestry
Consultation
Murdishaw Avenue Runcorn
Consultation
Port Causeway Bromborough
Consultation
Ruthin Road Wrexham
Consultation
St Marys Road Aigburth
Consultation
Leicester Street Northwich
Consultation
Prestatyn
Consultation
Bulldog Works Wigan
Consultation
Mill Lane Welshpool
Consultation
Marsh Road Rhuddlan
Consultation
Anglesey Strategy
Consultation
Conwy Strategy
Consultation
Holmes Chapel construction advertisement
Consultation
Knutsford store extension
Consultation
Great Homer Street Liverpool
Consultation
Huyton Lane Huyton
Consultation
Wrexham Road Whitchurch
Consultation
Llangollen PR work
Consultation
Llangollen
Consultation
Parkgate Road Chester
Consultation
Flintshire strategy document
Consultation
Pwllheli
Consultation
Park Road Ruabon
Consultation
New Road Winsford
Consultation
Manchester Road Prescot
Consultation
Meole Brace Shrewsbury
Consultation
Bumpers Lane Chester
Consultation
The Rock Telford
Consultation
Oteley Road Shrewsbury
Consultation
Biddulph Brochure
Consultation
Gresford Road Llay
Consultation
Vicon Works Site Market Drayton
Consultation
Lon Gwernydd Ruthin
Consultation
Edge Lane Liverpool
Consultation
A527 Biddulph
Consultation
Chester Street Mold
Consultation
Dene Drive Winsford
Consultation
Pool Road Newtown
Consultation
Woodchurch Road Prenton
Consultation
Leicester Street Northwich
Consultation
Huyton Lane Huyton
Consultation
Speke Hall Road Speke
Consultation
Tunstall Road Biddulph
Consultation
Newcastle Road Springfields
Consultation
A59 Northway Maghull
Consultation
Crewe University Way Opening
Consultation
Derby Road Widnes – Newspaper advert
Consultation
Whitchurch and Market Drayton Advertising campaign
Consultation
Battlefield
Consultation
Prestatyn
Consultation
Pwllheli+
Consultation
Warrington
Consultation
Biddulph / Congleton
Consultation
Bicton Heath
Consultation
Warrington Gemini Retail Park
Consultation
Bangor Garth Road re-location
Consultation
Gemini Retail Park – Store Opening Release
Consultation
Formby
Consultation
Aldi Neston – Prenton Store Closure Works
Consultation
Ellesmere
Consultation
Congleton
Consultation
Widnes
Consultation
Pwllheli – Outline Residential Applications
Consultation
Aldi Wigan Council Investment Brochure
Consultation
Pwllheli S278 Support
Consultation
Menai Bridge
Consultation
Pendle Drive Litherland
Consultation
Aldi – Champion Business Park – Wirral.
Consultation
Hoylake Road Moreton
Consultation
Knutsford
Consultation
Hoylake Road Moreton
Consultation
Ramsbottom
Consultation
Whitchurch
Consultation
West Kirby
Consultation
Heys Lane Great Harwood
Consultation
Earl of Crewe Nantwich Road Crewe
Consultation
Newcastle-Under-Lyme
Consultation
Newcastle-Under-Lyme (Application 2)
Consultation
Sandbach Road Congleton
Consultation
Bangor
Consultation
Crewe
Consultation
Whitchurch Shropshire – Consumer Campaign
Consultation
Heaton Chapel Stockport
Consultation
Broughton
Consultation
Bromley Cross – Pitch/Proposal
Consultation
Stamford
Consultation
Uffington Road Stamford
Consultation
Cheadle
Consultation
Boston
Consultation
Matlock
Consultation
Holbeach
Consultation
Chaddesden
Consultation
Horncastle
Consultation
Aldi – Shepshed
Consultation
Investment Time
Consultation
West Road Bourne
Consultation
Hilton
Consultation
Horncastle JR resubmission support
Consultation
Bolsover
Consultation
Caterham
Consultation
Thames Ditton
Consultation
Lambeth
Consultation
Wandsworth
Consultation
West Norwood
Consultation
Dorking
Consultation
Queenborough
Consultation
Epsom
Consultation
Coulsdon monitoring
Consultation
Maidstone
Consultation
Orpington
Consultation
Bromley Business Centre
Consultation
Haywards Heath
Consultation
Gillingham
Consultation
Worthing
Consultation
Horndean
Consultation
Topsham
Consultation
Lake Isle of Wight
Consultation
London Road Salisbury
Consultation
Wolverton Milton Keynes – Proposal
Consultation
Regional Stakeholder Engagement – Portsmouth
Consultation
Redruth
Consultation
Regional Stakeholder Engagement – Taunton Deane
Consultation
Paulsgrove
Consultation
London Road Newbury
Consultation
Retail – Ledbury
Consultation
Barry – Retail Re-submission
Consultation
Retail – Newquay
Consultation
Retail – Caerphilly Road Cardiff
Consultation
ALDI Aberystwyth
Consultation
ALDI Tewkesbury
Consultation
Aldi Highworth
Consultation
ALDI Aberystwyth Store Consultation
Consultation
Malmesbury
Consultation
Tewkesbury
Consultation
Gypsy Lane Luton
Consultation
Pershore
Consultation
Bicester
Consultation
Canford Bottom Dorset
Consultation
Southampton (Winchester Road)
Consultation
Eastbourne
Consultation
Macduff
Consultation
Broomhouse
Consultation
Kinross
Consultation
Castle Douglas
Consultation
Dumbarton
Consultation
Kilwinning
Consultation
Straiton
Consultation
Broughty Ferry
Consultation
Necessity Brae Perth
Consultation
Elgin
Consultation




