Cavendish made our rebranding process smooth and straightforward. Charli and her team were outstanding — they understood our vision right away and translated the brief brilliantly. The brand assets they delivered have really elevated Simply Washrooms, giving us a look and feel that perfectly reflects who we are. It was a pleasure working with them, and we’re extremely pleased with the outcome.
Andrew Shelley,
Operations Director,
Simply Washrooms
Background
Simply Washrooms had already been actively practising ethical and environmentally conscious approaches and wanted to leverage this to attract like-minded clients. By revitalising their brand framework, they aimed to place their values at the heart of their brand strategy, enabling them to engage with customers who shared or complemented their values, and give employees a sense of purpose.
The sanitation, facilities management, and healthcare sectors have come under scrutiny since the Covid pandemic. This presented an opportunity for Simply Washrooms to innovate and differentiate themselves from the competition. They aspired to become an industry disruptor with B Corp certification, taking a different approach to sanitation and facilities management, and they needed a brand that would reinforce this.
Strategy
Our journey began with a series of insight-driven collaboration sessions to identify a clear brand proposition that communicated the shift in focus. By gaining a deep understanding of the Simply Washrooms team and their long-term vision for the brand, we ensured alignment in the brand’s evolution. This enabled us to create a visual identity that reflected the ethos of Simply Washrooms and helped them stand out in a rather traditional sector.
We developed a new logo and visual identity that embodied their values and positioned them as a purpose-driven and human centric brand. This was supported by a comprehensive set of brand guidelines to ensure consistent and cohesive brand application across various touchpoints. We also created a powerful brand voice to help them capitalise on market opportunities.
The Simply Washrooms website underwent a refresh to align with the brand’s new positioning. This saw the introduction of an intuitive user centric design and content edit to communicate their ethical and sustainable approach clearly, and showcase their proposition and experience.
To support sales and marketing and efforts, we developed presentation assets that effectively communicated their purpose-driven values. These assets helped them articulate their unique approach to clients and stakeholders, positioning them as industry innovators.
To celebrate them securing B Corp status and further enhance brand recognition, we created an animated video piece to support the milestone, creating excitement and buzz around the new refreshed brand.
The
results.
By transitioning into a purpose-driven brand, Simply Washrooms successfully secured B Corp certification and differentiated itself in the sanitation and facilities management industry. Their refreshed brand identity, coupled with a clear brand voice, allowed them to attract clients who shared or valued their ethical and environmental approach.
Simply Washrooms seized the opportunity to innovate and disrupt the industry, positioning themselves as leaders in sustainable and responsible sanitation practices. Their new website, social media presence, and presentation assets effectively communicated their purpose-driven values, driving customer engagement and establishing them as a trusted partner in the industry.
