AppLovin’s end-to-end software solutions support profitable app growth by optimising monetisation and by using powerful machine learning to make data-driven marketing decisions at a massive global scale.
Background
AppLovin’s end-to-end software solutions support profitable app growth by optimising monetisation and by using powerful machine learning to make data-driven marketing decisions at a massive global scale. Headquartered in Palo Alto, California and with nineteen offices globally, over 140,000 apps now use AppLovin’s software, reaching over two billion mobile and CTV devices globally.
Strategy
Our support includes consultancy around proactive and reactive media outreach, and real-time media analysis and reporting to support with internal communications. Additionally, an underlying objective is maintaining coverage in key mobile and gaming media, profiling senior executives in podcasts and contributed thought leadership articles and developing campaigns.
These include a successful annual global predictions programme for agencies around the world to use in their respective markets. We also run a full award programme each year that has resulted in triumphs such as winning the ‘Best Advertising & UA’ award for AppLovin in Pocket Gamer’s Mobile Games Awards.