We delivered targeted media coverage design to reach and educate key stakeholders about the positive impact Ageless Innovation’s products have for those living with dementia.
Background
Someone is diagnosed with dementia every three minutes in the UK, with one in three people developing the disease throughout their lifetime. This means that 3.45 million Brits will know someone with dementia.
Strategy
Our work for Ageless Innovation raises awareness of the roles its Joy For All Companion Pets can play in helping to alleviate issues including social isolation, loneliness, and cognitive decline, to improve quality of life.
We combine data drawn from peer-reviewed studies that show the proven benefits of pets on older adults with dementia, with real life stories, working closely and sensitively with care homes.
Our media coverage is designed to reach and educate major stakeholders in the UK Care sector, including NHS trust and delivery teams.
