Cadent Gas
Building political and public confidence in hydrogen infrastructure
How we helped
Industry
Client
Cadent Gas
Our role
Cavendish supported the launch of HyDeploy, the UK’s first live hydrogen blending trial, developing the strategic messaging, stakeholder engagement and communications programme around the project.
Working across political, industry, academic and regulatory audiences, we positioned the project not simply as an infrastructure trial, but as an important demonstration of how existing energy networks could support the transition to lower-carbon heating.
We secured engagement from key political and sector stakeholders, including Sir Ed Davey MP, former Secretary of State for Energy and Climate Change, as keynote speaker for the Westminster launch event.
Alongside stakeholder engagement, we delivered a coordinated media and digital communications programme designed to build wider awareness and confidence around the project and its role within the future energy transition.
The challenge
As the UK explored pathways to decarbonise heat and energy infrastructure, hydrogen emerged as a politically significant but highly scrutinised technology.
For the HyDeploy consortium, the challenge was not simply launching a technical trial, but building confidence among political, regulatory and industry stakeholders that hydrogen blending could provide a safe, practical and scalable route towards decarbonising the gas network.
The project needed to establish credibility with policymakers and regulators while helping shape wider understanding of hydrogen’s potential role within the future energy system.
The impact
The programme helped position HyDeploy as one of the UK’s most prominent early hydrogen infrastructure projects during a critical period for debate around the future of heat decarbonisation.
Our work strengthened visibility and understanding of hydrogen blending among political, industry and regulatory audiences, helping support wider discussion around hydrogen’s role within the UK energy system.
The launch generated coverage across national, regional and specialist media, while helping establish early stakeholder confidence in the potential for hydrogen-enabled energy infrastructure.
