I’m delighted with Cavendish’s performance, noting some great successes in overturning officer recommendations for refusal, as well as increased media coverage. Thank you for your hard work and I look forward to working with you long into the future!
Paul Teverson,
Director of Communications,
McCarthy Stone
Background
We work closely with the client’s regional teams to develop a proactive collaborative approach to community engagement.
We promote an understanding of the benefits of retirement housing and implement a detailed communications programme, including activities such as public exhibitions and meetings, one-to-one briefings, newsletters, site visits, councillor presentations, supporter mobilisation and dedicated websites.
Strategy
This collaborative approach to consultation has contributed to a significant improvement in first-time planning consents rising to 80% in 2016/17 compared with their previous 64% first-time approval rate.
We also created an emotive video for McCarthy Stone focusing on the crisis of loneliness in the UK, putting debate on an emotional level and highlighting the role McCarthy Stone plays in solving the problem.
The film shows an older woman watching her memories in a darkened room. It’s only at the end of the film that the audience realises that the old lady is not alone, and that the award winning developments from builders such as McCarthy Stone are a way to solve a growing crisis of loneliness in the older generation
The
results.
- We developed a proactive collaborative approach to community engagement.
- A 16% planning consent increase from 2016 – 2017 was seen for first-time approval rates.
- An emotive video focusing on the crisis of loneliness in the UK.
Our projects with McCarthy Stone
University of Plymouth Buildings Douglas Avenue Exmouth
Police Station The Campus Welwyn Garden City
Wilmslow Road Handforth
Hailgate Howden
Former YMCA Whitley Bay
County Arms PH Leicester Rd Blaby (Glen Parva)
Treasurers Site Albert Road North Malvern
Former Gas Works Wharf Quay Devizes
Land at Savages Wood Road Bradley Stoke
Epsom
Stratford Road Wellesbourne
Wharf Road Ellesmere
Heathfield Road Kings Heath
Handford Road Builders Yard Ipswich
Monkseaton
Mill Green Congleton
119 North Marine Road Scarborough
Cambridge Road Southport
Former Bell Language School South Road Saffron Walden
Dickens Heath Shirley
Rowlands Hill and Cuthburba Road Wimborne
Bury St Edmunds
Bridgnorth
Gloddaeth Street Llandudno
New Bury Road Prestwich
St Paul’s Cray Road Chislehurst
St Georges Road Cheltenham
Pollokshaws Road Glasgow (Shawlands)
Manley Close Whitfield
Social Club and Field St Augustines Church Waverley Gardens Carlisle (north)
Manley Close Whitfield
Morpeth (north January 2012)
Orpington High Street Orpington
Hanbury Road Droitwich
Crowborough Hill Crowborough
Old Victoria Public House Lytham St Annes
Carlton TV Studios Chorlton
North Deeside Road Cults
Former Horticultural Nursery Mount Street Taunton
Former Gas Works Site The Wharf Devizes
Land to the Rear of Seabank Hotel Porthcawl
San Lorenzo & An Porth Helca Drive Carbis Bay St Ives
Greaves Hotel 142 Greaves Road Lancaster (North)
33 Marlborough Road Penylan Cardiff
Ringwood
Beechfield House The Parks Minehead
Former Hartwells Garage Hythe
Carnarvon Road Clacton on Sea
Northwich Marina
Juniper Green Edinburgh
Newton Mearns Glasgow
Linlithgow Edinburgh
Former RAF West Ruislip High Road Ickenham (South East Jan 2012)
Portslade
163 The Hill Burford
Dunstable
Marshalls Garage Site Old Park Road Hitchin
Stroud (SW Jan 2012)
Folkestone (South East Jan 2012)
Stratford Road Shirley
Harold Hill
582 – 592 Wellingborough Road Northampton
South Street Atherstone
Chester Arms Chester Road Castle Bromwich
Kirkby Lonsdale (north)
South Quay King’s Lynn
Bob Timms MOT Centre Stroud (SW Jan 2012)
Caffyns Garage Butts Road Alton Hampshire
Abergavenny
Grantham
Mid-Sussex Professional Centre Brighton Road Horsham
Foxmead Meadowside Storrington
Baileyfield Road Edinburgh (Portobello)
Potters Bar
Braintree
castle bromwich
Lytham St Annes Appeal
Chippenham
Wickham (SW Jan 2012)
Bembridge
Waverley Road Kenilworth (January 2012)
Benson Row Penrith
Leamington Spa (January 2012)
Knowle
Lancaster (north January 2012)
Welford Road Northampton (January 2012)
Cromer Midlands (Jan 2012)
Southbank Road Kenilworth
Wallington (South East Jan 2012)
Southend on Sea
Sanderstead (South East Jan 2012)
Willesden Green
Skipton (north region January 2012)
Exmouth
Barbourne Road Worcester (January 2012)
Urmston (North January 2012)
Hexham (North January 2012)
Sidcup (South East Jan 2012)
Fleet (South East Jan 2012)
Hebden Bridge (north January 2012)
Ely – Use Job 13687!!
Romsey (SW October 2012)
Tetbury (SW January 2013)
Guildford London Road (SE) October 2012 Room Number 105
Frinton (South East Nov 2012)
Raynes Park (South East Nov 2012)
Oxted (South East Jan 2012)
Bramhall Northern (October 2012)
Walsall (Midlands) Oct 2012
Morecambe (North October 2012)
Hunstanton Midlands (October 2012)
Monton (North January 2012)
Parade Court Bourne End (South East Nov 2012)
Ringwood – Use Job 13696
Ringwood (SW Jan2012)
Drayton (South East) November 2012
Hamble – SW Proposal
Shrewsbury (Beacon Hotel) Midlands) (October 2012)
Welford Road Northampton (Midlands January 2012)
Tiverton (SW Nov 2012)
Amesbury (SW Nov 2012)
Swindon (SW Nov 2012)
Walton on Thames (South East Jan 2012)
Chichester (South East Jan 2012)
Hebden Bridge (North) Additional Work
Shadwell (North October 2012)
White Horse Lane Maldon (South East Nov 2012)
Stow-on-the-Wold (Midlands Oct 2012)
Louth (January 2012)
Canterbury (SE) October 2012 Room Number 105
Pickering (north region bespoke quote)
Leighton Buzzard Midlands (January 2012)
Hagley (January 2012)
St Annes (north October 2012)
Letchworth (South East Nov 2012)
Tettenhall (October 2012 Midlands)
Huntingdon (October 2012 Midlands) Room 107
Ripon (Oct 2012) Room Number 108
Leicester (October 2012 Midlands)
Ormskirk (north January 2012)
Sandbach(Oct 2012 North) Room Number 108
Storrington Bell Acre (South East Jan 2012)
Guisborough Northern Region (Oct 2012)
Ainsdale (October 2012 Northern)
Prestwich 2 (bespoke)
Prestwich 2 QUOTE ONLY
Bournville (October 2012 Midlands)
Gerrards Cross (SE) October 2012 Room Number 105
Ely Midlands (January 2012)
Old Felixstowe (January 2012) Midlands
West Bridgford (October 2012 Midlands)
St Mary’s Vicarage Hinckley (January 2012)
Cranbrook (SE) October 2012 Room Number 105
Godalming (SE) (March 2012)
Hailsham (SE) October 2012 Room Number 105
Crosby (northern region) October 2012
Abergavenny – additional (SW – resubmission proposal)
Staple Hill (South West October 2012)
Harrogate (Swan Hotel) North Region October 2012
Copmanthorpe (North Region October 2012)
Drayton (South East November 2012)
5 Stone Lane Kinver (January 2012)
Warwick Road Solihull Midlands (October 2012)
Weymouth (SW January 2013 – limited activity)
Bridlington (North Oct 2012) Room Number 108
Harwood (Northern Region October 2012)
Denham Green (SE) November 2012
Bishops Waltham (SW October 2012)
W Bridgford AL(Mid Oct 2012) Room Number 107
Buckhurst (SE) October 2012 Room Number 105
Wendover (SE) October 2012 Room 105
Longridge (North Oct 2012) Room Number 108
Tadworth (SE) October 2012 Room Number 105
Hamble (SW January 2013) Room Number 104
Kendal (North January 2012)
Epworth (north bespoke fee)
Poulton (North January 2012)
Old Stevenage (SE) October 2012 Room Number 105
Walton on Thames Churchfield (SE) November 2012
Stamford (Midlands) Oct 2012
Ely 2 PROPOSAL
Canterbury (Pull Up) Room Number 105
Cromer 2 (October 2012)
Ely 2 (October 2012)
Ashby-de-la-Zouch (October 2012 Midlands) Room Number 107
Tewkesbury (Midlands) Room Number 107
Lyndhurst (SW October 2012) Romm Number 104
Northampton additonal fees July 2014
Pinhoe Road Exeter (SW October 2012)
Swanage (SW) Bespoke fee agreement
Kidlington (SE) October 2012 Room Number 105
Alcester (Midlands October 2012)
Glossop (October 2012 Northern)
Shrewsbury 2 (Midlands Oct 2012)
Denham Green October 2012 Room Number 105
Bridgwater (SW October 2012) Room Number 104
Wokingham (SE) Oct 2013
Kings Lynn 2 – Additional fees (September 2013)
Cleethorpes(Oct 2012 North) Room Number 108
Bodmin (SW October 2012)
Bexhill (SE) October 2012 Room Number 105
Residential Broadstone (SW October 2012) Room Number 104
Bude (SW October 2012) Room Number 104
Dibden Purlieu (SW) – October 2012
Loughton (SE) October 2012 Room Number 105
Horsham (South East) October 2012
Knebworth (SE) October 2012 Room Number 105
Bourne End (Submission & Committee)
Maidenhead (SE) October 2012 Room Number 105
Wickersley (Northern – October 2012)
Holcombe Brook (October 2012 Northern)
Southsea (SE) October 2012 Room Number 105
Marlborough ( SW Oct 2012) Room Number 104
Cardiff (SW October 2012) Room Number 104
Beckenham (SE) October 2012 Room 105
Stamford Bridge (Oct 2012) Room Number 108
Frome (SW) October 2012
Gosport – Room 104 (SW Jan 2013)
Tenterden (SE) October 2012
Upminster SE October 2012 Room Number 105
Cranleigh (SE) October 2012 Room Number 105
Stone – Crown Street – Midlands (October 2013)
Cirencester (SW October 2012) Room Number 104
Bourton-on-the-Water (October 2012)
Tettenhall Stockwell Road – Clock House
Alvechurch (October 2012 Midlands) Room Number 107
Daventry (Midlands) Room Number 107
Wilton – (SW – Jan 2013) Room Number 104
Sidcup (SE – Oct 12)
Penn (October 2012 Midlands)
Prestatyn (north October 2012)
Stratford Banbury Road (October 2012 Midlands) Room 107
Hucknall (October 2012 Midlands) Room 107
Stratford Shipston Road (October 2012 Midlands) Room 107
The Brow Burgess Hill
Eaton (October 2012) Room Number 107
Hampton Peterborough – Proposal
Hampton Peterborough (limited activity)
Sheringham (April 2015 East Midlands) Room 211
Ipswich (April 2016 East Midlands) Room 211
Bretton (Full Fee Proposal) May 2017
Quorn
Burton Joyce
Melton Mowbray – Fixed Fee Proposal (February 2018) – TIME
Eaton
Woodhall Spa
North Walsham – Custom Fee (May 2015)
Halesworth – Custom Fee (May 2018)
Market Harborough (Full Fee Proposal)
Stalham – Full Fee Proposal (June 2017)
Cambourne
Hinckley (Full Fee Proposal) – July 2018
Beccles
Belper
Lichfield Guardian House
Harleston
Ashbourne
Aldridge
Oundle
St Ives
Martlesham Heath
West Bridgeford
Lavenham
Cornhill Quarter Lincoln
Halesworth
Sutton Coldfield
Royal Works
Stamford
Eaton Phase Three
Peterborough
Norwich Riverside
Ledbury
Oundle
St Ives reconsultation
Daventry
Cromer
Sheringham
Kidlington
Wolstanton (October 2012 Midlands) Room 107
Blaby (October 2012 Midlands) Room 107
Whittlesey (June 2014 Midlands)
Ely 2 (October 2012 Midlands) Room 107
Bromsgove (October 2012 Midlands) Room 107
Newark (October 2012 Midlands) Room 107
Newmarket (October 2012 Midlands) Room 107
Aldridge (October 2012 Midlands) Room 107
Solihull (October 2012 Midlands) Room 107
Kettering (October 2012 Midlands) Room 107
Warwick (October 2012 Midlands) Room 107
Redditch
Chipping Norton
Littleover (October 2012 Midlands) Room 107
Oakham RL (April 2015 Midlands) Room 107
Shrewsbury Wenlock Road
Gloucester (April 2015 Midlands) Room 107
Stapleford (East Midlands April 2015) Room 211
Wellingborough (East Midlands April 2015) Room 211
Hunstanton2 (April 2015 East Midlands) Room 211
Edgbaston (April 2015 Midlands) Room 107
Wymondham (East Midlands April 2015) Room 211
Solihull Hampton Lane (April 2015 West Midlands) Room 107
Codsall (April 2015 West Midlands) Room 107
Bromsgrove 2 – Room 107
Hadleigh (October 2012 Midlands) Room 107
Hertford Sovereign (NL) April 2015 Full Fee Proposal
Isleworth (NL) April 2015 Full Fee Proposal
Chelmsford Miami Hotel (NL) April 2015 Full Fee Proposal
Biggleswade 2 (NL) April 2015 Full Fee Proposal
Stony Stratford
Loughton
Farnham Common (NL) April 2015 Full Fee Proposal
Edgware (NL) April 2015 Full Fee Proposal
Billericay
Bovingdon
Hazlemere (NL) April 2015 Full Fee Proposal
Chalfont St Peter (NL) – Limited fee proposal
Buckhurst Hill (NL) October 2012 Room Number 106
Borehamwood (NL) Limited proposal
Borehamwood (NL) Additional Fees Aug 2016- Committee briefing
Edgware (NL) Resubmission Submission and Committee Activity
Hazlemere (NL) Sept 2016 Additional Fee Proposal
Old Amersham (NL) Aug 2016 Additional Fee Proposal
Ampthill Police Station (NL) April 2015 Full Fee Proposal
Isleworth – General Needs Scheme – Jan 2017 Limited Fee Proposal
Knebworth AL (NL) February 2017 Full Fee Proposal
Farnham Common (NL) Nov 2016 Resubmission Fee Proposal
Gidea Park RL – Full Fee Proposal March 2017
Borehamwood (NL) Supplementary Fees Feb 2017 – Supplementary Committee briefing
Buntingford Apartments – Committee engagement limited proposal – June 2017
Chingford RL (NL) November 2016 Full Fee Proposal
Colchester (NL) April 2015 Full Fee Proposal
Isleworth (NL) April 2015 Limited Fee Proposal
Chalfont St Peter (NL) Limited Fee Proposal
Chalfont St Peter – Tree Application Committee Briefing
Hatfield RL (NL) February 2017 Full Fee Proposal
Hertford Gates Ortus Scheme (NL) December 2016 Limited Fee Proposal
Colchester (NL) Dec 2016 Additional Activity
Milton Keynes – Walnut House
Chelmsford Rainsford Road
Waltham Abbey
Great Dunmow
Hoddesdon
Knebworth
Olney – Bespoke fee proposal – February 2019
Royston – Fixed Fee Proposal – February 2019
Aylesbury – Fixed Fee Proposal – February 2019
Mistley – Bespoke Fee Proposal
Westcroft
Bishops Stortford
Biggleswade
Billericay 2021
Saffron Walden
Hadleigh
Southend-On-Sea
Westcliff
Royston
Gidea Park Romford
Wheathampstead
Billericay
St Albans
Flackwell Heath
Cleckheaton
South Shields
Swanland
Cockermouth
Sunderland High School
Bingley
Todmorden
Stannington
Barnsley
Cottingham 2
Filey
Gosforth
Burley in Wharfedale
Dukes School Alnwick
Otley Rugby Club
Oakwood Leeds
Hawkeys Lane North Shields
Carter Knowle Road Sheffield
Ossett
Norton
Hexham
Chocolate Works York
Whitley Bay
Greenfield Ct Harrogate
Beverley Westwood Park
Oakwood 2
Chocolate Works York
Hollywood Avenue Gosforth
Filey Bungalows North Yorkshire
Carnforth (NW) Fee proposal March
Audlem NW June TIME
Thornton NW
Homeowners testimonial video – Oak Grange Hartford
Wheelock Street Middlewich
Saltergate Chesterfield
Cop Lane Penwortham
Station Road Buxton
Commercial Road Hazel Grove
Cedar Avenue Alsager
Malpas Additional Work
Hooton Road Willaston
Benja Fold Way Bramhall
Old Chester Road Great Sutton
Coare Street Macclesfield
Garforth
Wellington Park Leyland
High Street Standish
Kepple Lane Garstang
Dunbabin Road Childwall
Church Lane Neston
Longpool Kendal
Maghull RBL
Bingswood Road Whaley Bridge
Accrington Road Whalley
Hooton Road Willaston
Maelgwyn Road Llandudno
Heswall
Burscough
Silverdale Avenue Guiseley
Chester
Oakfield Road Sale
Trinity Methodist Church Stockport
Hexham
Baildon
Ansdell – North West
Prestwich
Market Drayton
Union Road Macclesfield
Raventhorpe (North Oct 2012)
Scalby (north October 2012)
Otley Garnetts (October 2012)
Otley – Ashfield (north October 2012)
Acomb (north October 2012)
Wilmslow (north October 2012)
Penwortham (north October 2012)
Cottingham (north Jan 2015)
Morpeth Goose Hill
Bawtry
Oliver House York
Todmorden
Mayfield Road Ilkley
Holmfirth
Scarborough
Brighouse
Pocklington
Stokesley
Beverley
Norden Road Bamford
Northwich Road Knutsford
Garforth
Campsion Sq Thirsk
(Yorkshire) Hipperholme
Bovingdon Hempstead Road
Virginia Water (SE) October 2012 Room Number 105
Maidenhead Bridge Ave
Weybridge (SE) October 2012 Room Number 105
Farnham (SE) October 2012 Room Number 105
Upper Norwood (SE) October 2012 Room Number 105
Purbrook (SE) April 2015 Full Fee Proposal Room 105
Orpington
Purley
Hook
Dover
Bookham
Burgh Heath
Banstead Road Purley
Hawkhurst
Guildford
Chichester
Epsom
Canterbury
Banstead
East Molesey
Bagshot
Hailsham
Broadstairs
Wokingham
East Grinstead
Sunningdale
Dunton Green
Tonbridge
Haywards Heath
Westgate
Seaford
Boltro Rd Haywards Heath
Faversham
Gravesend
Farnham
Suttong
Sutton
Hadleigh
Aylesford
Wickham
Rickmansworth
Leatherhead
Beckenham
Ferndown (SW Fusion June 2014) Room 104
Hanham Kingswood – Room 104 (SW Jan 2015)
Residential Falmouth (SW August 2014) Room Number 104
New Alresford (Station Mill) – Room 104 (SW Oct 2012)
Wickham (SW) Room 104 – additional fees
Sketty – Room 104 (SW Oct 2012)
South Molton – Room 104 (SW Oct 2012)
Falmouth – Room 104 (SW Jan 2013)
Cheswick Village – Room 104 (SW Oct 2014)
Oaklands Almondsbury
Trowbridge
Hayling Island (Southern Room 104) April 2015 Full Fee Proposal
Devizes
Highworth (Southern Room 104)
Davey Court Exmouth
White Rock Paignton
Charlton Hayes South Glos
Frome (SW)
Bude (Re-submission)
Caerphilly
Rydon Lane Exeter
Cullompton
Abergavenny
Bath Road Keynsham
Crossways Paignton
Taunton – Trinty Business Park
Wells
Langdon – Dawlish
Tiverton
Netley (Southern Room 104)
Branksome Park Tower Road
The Dean New Alresford – revised scheme
Hythe Police Station
Faringdon (Full Fee Proposal – April 2017)
Kenn Road Clevedon
Emsworth (Southern Room 104) Full Fee Proposal
Purbrook – revised scheme
Frenchmans Road Petersfield
Thatcham
Wick
Petersfield RL – Tesco Car Park
Dorchester
Honeylands Exeter
Salisbury
Lindsay Road Poole – Southern Full Fee
Bridport
Swindon
Pennington
Stockbridge
Tadley
Shirley
Queen’s Hotel Southsea
Basingstoke
Woodpeckers Drive Winchester
Wickham
Canford Cliffs
Land north of Exeter Road Topsham
Romsey
Staple Hill Bristol
Hythe
Warminster
Exmouth
Wimborne
Wallingford
Hook
Blandford
Exeter
Angmering
Taunton
Southampton
Hollicombe
Wichelstowe
Faringdon
Chippenham
Liphook
Petersfield
Chichester
Sidmouth
Sandhurst
Andover
Ivybridge
Cowbridge
Cornwall Roundtable
Shopwyke Lakes Chichester
Dartmouth
Chipping Sodbury
Durrington-On-Sea
Fareham
Minehead
McCarthy Stone – Bordon
Padstow
Wantage
Chipping Sodbury RLP
West Parley
Woodstock
Marlborough
Bromsgrove supporter canvassing
Meriden
Stow on the Wold AL Committee
Stow on the Wold exhibition and submission proposal Feb 2017
Leek (October 2016)
Redditch – resubmission
Droitwich
Lichfield (Limited Fee Proposal)
Hereford Friary Street
Edgbaston – Frederick Road
Rugby AL
Stratford Shipston Road RL
Nuneaton
Walmley
Quorn revised plans
Shirley Solihull
Penkridge
Market Drayton
Studley
Worcester Bed Centre
Warwick
Huntingdon
