Save the Curzon Mayfair

The Curzon Cinema in Mayfair has been under threat for a number of years with the landlord refusing to renew the lease to Curzon Cinemas Limited, meaning the company’s 90-year association with the site may come to an end.

Client


Curzon

What we provided

What we are providing


,

8 year’s of campaign support.

Background

Cavendish worked with Curzon to develop a campaign website including videos, media coverage and FAQs about their campaign.

Strategy

Cavendish has provided campaign support to Curzon Cinemas over the last eight years, throughout a landlord and tenant dispute at their flagship venue on Curzon Street in Mayfair. This has been an integrated communications campaign involving media relations, online campaigning, community consultation, national Government and local councillor engagement. 

We have built public and political support for the cinema, including from the local MP, Westminster City Councillors and the Mayor of London. 

The
results.

  • Two supportive public petitions with more than 45,000 signatures 
  • A successful Asset of Community Value (ACV) permission from Westminster City Council 
  • Extensive media coverage in London and national media including The Evening Standard, Daily Mail and Timeout 
  • Campaign endorsements from a number of movie A-listers including Steven Speilberg, Tilda Swinton and Toby Jones 
  • Hundreds of objections to the landlord’s planning application 
  • Endorsement of the campaign by the local MP  

2

Supportive public petitions

+45,000

Public petition signatures

Work to be proud of

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