The feedback has been used to inform Eastleigh Borough Council’s final submitted strategy.
Background
Cavendish has been supporting Eastleigh Borough Council, in respect of their Local Government Reorganisation (LGR) campaign.
Strategy
From the outset, Cavendish developed a Marketing strategy that created a series of brand imagery that was shared on the project’s dedicated website and via Meta surveys. The purpose of which, was to generate feedback on residents’ views on the look and shape of a new Unitary authority for the Southampton & Waterside areas.
The campaign ran for a month and also coincided with Cavendish organising vox-pox’s with local business leaders, to promote the key message of how the new Unitary authority would be ‘bigger enough to function, but small enough to care.’
The strategy also included holding three dedicated focus groups with local residents from across the Southampton and Eastleigh area, to gauge their thoughts and ideas on how local services should be planned and run.
Results
The feedback from the campaign, has been used to inform Eastleigh Borough Council’s final submitted strategy to government on how the region should be re-organised in view of LGR – all options submitted by local authorities in Hampshire are currently undergoing a public consultation led by the government, in which there are four options on the table that could see either four or five new unitary councils created in Hampshire.
