Freshworks

Freshworks makes software that helps businesses of all sizes create a better customer and employee experience. The company provides highly intuitive and easy-to-use tools for customer service, IT teams, sales and marketers.

Client


Freshworks

What we provided

What we are providing


Freshworks makes software that helps businesses of all sizes create a better customer and employee experience. The company provides highly intuitive and easy-to-use tools for customer service, IT teams, sales and marketers.

Background

Freshworks makes software that helps businesses of all sizes create a better customer and employee experience. The company provides highly intuitive and easy-to-use tools for customer service, IT teams, sales and marketers. And it’s supercharged with AI. Fila, American Express, Johnsonville Sausage use its IT software, Freshservice. Bridgestone Tires, Blue Nile use its Customer Support software, Freshdesk. Everyone wants to get their work done faster and more efficiently, and Freshworks software does that for most business processes.

Strategy

Our programme of media outreach helps to drive awareness of Freshworks’ journey from Indian ‘start up’ to global leader in building and delivering modern software-as-a-service. From global research campaigns to news hijacking on breaking industry news, we aim to demonstrate how Freshworks is the challenger brand to watch. In addition, we help to reinforce credibility and success through executive thought leadership, customer and partner successes and product announcements and news.

Previously we supported a campaign looking at younger generations entering the workforce, underpinned by a report by Freshworks and the London School of Economics. This examined the attitudes and motivations of Generations Y and Z with special regards to employment, technology adoption and brand interaction. The report identifies trends amongst these two generations, looking at the impact of digitalisation in both a work and non-work setting. The joint campaign secured over twenty pieces of top tier coverage in Europe.

Other results have included a feature on ITV Tonight’s programme “Customers: Are We Being Served?” on ITV1, where a spokesperson discussed whether the rise in Artificial Intelligence (AI) could be used to help speed up resolutions to our complaints.

Work to be proud of

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