Global Commentary on Financial Close

BlackLine’s cloud-based financial operations management platform and market-leading customer service help companies move to modern accounting by unifying their data and processes.

Client


BlackLine

What we provided

What we are providing


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BlackLine’s cloud-based financial operations management platform and market-leading customer service help companies move to modern accounting by unifying their data and processes, automating repetitive work, and driving accountability through visibility.

Background

BlackLine’s cloud-based financial operations management platform and market-leading customer service help companies move to modern accounting by unifying their data and processes, automating repetitive work, and driving accountability through visibility.

To support this global business, we develop integrated and impactful PR and marketing campaigns which promote the benefits of its technology to C-suite decision makers and finance leaders across markets worldwide.

Strategy

Our most recent campaign theme ‘Beyond the Unexpected: Mastering Resilience in an Era of Uncertainty’ looked at views, challenges and priorities of C-suite executives and finance professionals based on new global research that we use to create compelling stories, messaging and assets for integrated PR, marketing, social and lead generation activity.

Our strategy identified the C-suite’s business challenges to understand the broad factors that will help to drive agility, resilience and growth, and identify the role F&A can play in supporting businesses to navigate these challenges and face the future with confidence, focusing on the evolving role of CFO and other finance leaders. We then worked with partners to add additional, complementary POVs to BlackLine assets and underpinned this with BlackLine messaging on digital finance transformation. Results included over 180 pieces of global coverage secured from news.

Work to be proud of

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