Grainger plc 

Our role

Cavendish developed and delivered a national government relations strategy focused on strengthening Grainger’s visibility and engagement across Westminster, Whitehall and the Labour Party. 

Our work focused on positioning Build-to-Rent as a distinct and strategically important part of the housing market, helping policymakers better understand the operational, investment and tenant experience differences between institutional rental models and traditional buy-to-let ownership. 

Alongside direct political engagement, we developed a targeted programme around the Renters (Reform) Bill to help build parliamentary understanding and support around issues relevant to the Build-to-Rent sector. 

We also used site engagement and wider stakeholder activity to strengthen awareness of the sector’s role in supporting housing delivery, investment and professionally managed rental accommodation. 

The challenge

As political scrutiny of the private rented sector intensified, policymakers increasingly focused on reforming tenant protections, rental standards and landlord regulation through the proposed Renters Bill. 

For Grainger plc, the challenge was to ensure policymakers understood the distinction between large-scale institutional Build-to-Rent operators and smaller buy-to-let landlords during a period of significant regulatory change. 

The business needed to strengthen political understanding of the role Build-to-Rent could play in improving housing quality, increasing supply and supporting long-term investment in the UK housing market, while ensuring its priorities were reflected within policy and legislative discussions.