We work with the Institute for Scientific Information on Coffee to educate media, healthcare professionals, academics and ultimately consumers across Europe on coffee and health research.
Background
Activities include developing and maintaining coffeeandhealth.org, which hosts scientific research, expert vodcasts and downloadable resources, and promotes balanced scientific research on coffee and health topics.
Strategy
As part of our work, we promote the latest scientific research on coffee such as a study from the University of Minho (Portugal) that suggested caffeine has benefits for learning and memory.
We also create engaging content which helps to make coffee and health topical, such as our recent moods and SAD activity which generated over 70 pieces of coverage across 10 countries, and our Peak Performance campaign and Pedal Power video with a professional cyclist which highlighted the benefits of drinking coffee on cycling performance.
