Keep IT Real for Europe’s SMEs

We lead a European PR network as central agency for Sharp Europe, a major provider of business technology products and services to businesses and organisations across Europe, developing content and campaigns, managing agencies and ensuring effective and consistent communications.

Client


Sharp Europe

What we provided

What we are providing


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650 pieces of coverage
150 pieces of new IT and national media tier one coverage with 126 links

Background

We lead a European PR network as central agency for Sharp Europe, a major provider of business technology products and services to businesses and organisations across Europe, developing content and campaigns, managing agencies and ensuring effective and consistent communications.

With Sharp’s business now focussed across IT services as well as its traditional MPF business base, activity focuses on thought leadership and commentary across a broad range of technology areas SMEs rely on. Commentary is developed to be adapted market to market but can range from security tips, print predictions, common IT challenges and, dependent on the market, the implications for specific sectors, ranging from Education to Manufacturing.

Strategy

The campaign created a groundswell of news and opportunities with new IT focussed audiences and provided practical tools for overlooked European SMEs to improve their businesses immediately.

Based on the insights from 5,500 small business across eleven markets in Europe (a mix of IT managers and those in more operational roles) we hooked into macro market issues to create awareness and then focussed on the biggest business driver to create sales triggers.

We kicked off looking with a reveal of investment-in-tech behaviour for SMEs across Europe with the objective of helping businesses benchmark where they were and how they could keep up with the competition. This provided practical, useful and demonstrative marketing expertise in one go, including:

We followed this up with a focus on how businesses could improve the resources they currently used with insights relating to the barriers they encounter, with another suites of assets and activities. Following this, we drilled down into security (the overriding biggest issue) with themes relating to actual SME hacks, specifics around printers (to create cross-sell opportunities for existing customers), and a focus on people.

Work to be proud of

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