14 pieces of bespoke video content.
Background
Kingfisher came to Cavendish to create their inaugural virtual product show. In previous years colleagues from Europe would be invited to a conference to present the latest products that are due to arrive in stores the following year. Due to the pandemic they turned to a digital solution to present their outdoor category product lines.
From project initiation, we worked with their team to understand how this would work, the full scope of products that they were due to present and languages and market variants across key markets.
Strategy
We produced 14 pieces of bespoke video content, capturing the latest information across key categories from outdoor storage and fencing through to BBQs and Garden Furniture. This was then adapted for 5 markets (Poland, Romania, France, Spanish and UK).
We then worked to create an engaging virtual experience, live streaming the event to colleagues in stores, and creating interactive engagements with key 3rd party integrations into the digital experience. This was presented to markets individually in January 2021.
Post completion of the event, we created a content library website, allowing the users to self-navigate the shows content similar to a streaming website. Viewing the videos in each category with an intuitive navigation to allow users to select different content and view at their leisure.We ran shows in January 2021, presenting 2021 summer product lines, with participation across 5 countries. Due to the success of the event, we recently delivered a series of shows in July 2021 for the latest news from products launching in store in 2022.
The
results.
Livestreaming participation of our shows averaged 190 users per event. However multiple users viewing the same screen, watching the show in staff rooms the numbers are difficult to accurately estimate totals.
- Over 7,000 views on Google analytics with users watching on average user watched 3 videos
- Slido interactions – 125 questions and 247 interactions during the shows
- The content has also been used within internal platforms and cut down into series of clips.
7,000
View’s on Google analytics.
3
User’s watched an average of three videos.
