Narratives and Storytelling for Global Pharma Businesses 

Cavendish supports major pharma brands to develop and adapt messaging for use across international markets with a key focus on storytelling.

Client


Leaders in the pharmaceutical sector

Sector


What we provided

What we are providing


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Cavendish supports major pharma brands to develop and adapt messaging for use across international markets with a key focus on storytelling.

Background

Distilling a wealth of scientific information into a story that is concise and compelling is one of the biggest challenges for communications and other leaders in the pharmaceutical sector. Our work helps transform the way these companies talk about their heritage and their work in specific therapeutic areas.

Strategy

Our process involves in-depth audits of internal and external sources to design a cross-functional, storytelling workshop, that helps experts from across the business align on how best to communicate complex clinical treatment data externally. We bring together patient representatives from across markets for advisory boards, to stress test assumptions on what matters most to them when it comes to treatment and to help refine messaging.

The result is the creation of impactful elevator pitches or simple stories supported with detailed messaging and proof points, to help spokespeople and employees across markets speak with one voice. These are then used as the basis for stakeholder correspondence – from annual reports to introductory emails to patient advocacy groups; social media campaigns and disease area websites; marketing and editorial content; leadership presentations; employee training and more.

Work to be proud of

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