Reputation Management for Healthcare Brands  

Cavendish monitors and analyses the external environment to help global brands stay ahead of emerging issues, continually adapting their comms strategies to tell impactful and relevant value stories.

Client


Health and pharma clients

What we provided

What we are providing


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Cavendish monitors and analyses the external environment to help global brands stay ahead of emerging issues, continually adapting their comms strategies to tell impactful and relevant value stories.

Background

Reputation is hard to build and easy to lose. We work to manage and protect brand reputation for our health and pharma clients by keeping a close eye on trends and issues that could support or threaten their business and reputation. Monitoring and analysis of media insights, social listening, government, regulatory and competitor news, combined with internal insights, allows us to build a comprehensive picture of the external environment and strategically adapt comms approaches and tactics.

Strategy

We work with the world’s largest consumer healthcare company to provide reputation management and positioning for its iconic brands across Northern Europe and EMEA. Through timely responses to breaking media issues which help to neutralize negative sentiment, or through proactive educational campaigns which help to shape the conversation in categories where its brands are the market leaders; our work ensures that company reputation and trust are strengthened across all audiences.

We also support other health and pharma businesses to lead on the issues, shape the story and set the tone through a range of reputation management services; from rapid-response spokesperson training programmes and the translation of new clinical data into easy-to-understand messaging for lay media, to issues forecasting, process development and training.

Work to be proud of

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