For nearly 20 years, we have worked to build a positive reputation for Elsevier by highlighting its role in promoting science and scientific innovation across the globe.
Background
Our work includes promoting Elsevier’s products, initiatives, spokespeople and the science published in its journals to mainstream and specialists audiences, with the aim of demonstrating value to a range of key stakeholders – from researchers to government and other funding stakeholders.
Strategy
Our team analyses the latest in press research from Elsevier’s portfolio of nearly 3,000 journals, highlighting research that may be highly technical but could have broader appeal if translated for a less scientific audience.
This is then distilled into easy-to-skim summaries sent direct to the inboxes of over 400 journalists globally, creating “watercooler media moments” that also help Elsevier to support the careers of study authors with additional media exposure. The overall message is that science can be engaging and accessible. With regular stand out coverage in The Telegraph, Forbes, Mail Online, New York Post, the BBC, and The New York Times and a reach of billions, this is having a clear impact.
Our work has also included supporting Elsevier’s partnership with the US-UK Fulbright Commission for the bi-annual Early Career Researcher Awards which seek to recognise and reward talent, knowledge and expertise among early career researchers in the UK. This included the creation of a category focusing on the communication of science working with the presenter of BBC Radio 4’s Inside Science and partnering with universities across the UK to extend the reach of the award and celebrate the shortlisted nominees.
Additionally, over the years we have supported its role in promoting science through the Elsevier Foundation and its broader corporate responsibility programme, highlighting projects in the developing world. This has included OWSD-Elsevier Foundation Awards for Early-Career Women Scientists in the Developing World.