We think
around corners.
Background
Background
Founded by suffragists, Women’s Pioneer have been providing safe, quality, affordable homes for single women, offering a springboard for them to reach their potential.
Despite over 100 years having passed since their formation, championing the housing needs of single women is just as important now, with widening gender inequality, a rise in domestic abuse, health inequalities and ongoing concerns about women’s safety.
With this in mind Women’s Pioneer set out to increase their housing stock on their site in Ealing, transforming circa.30 1930s and 1970s homes into 102 new homes in a tall building of up to 15 storeys.
Strategy
Strategy
We managed not only the communications and consultations with existing residents, managing documents like the landlord offer document, we also consulted with the wider community and political stakeholders within the London Borough of Ealing.
The main planning challenge was around height, being outside of an identified opportunity area. Residents in the neighbouring conservation area also recurrently went to the press resulting in coverage in regional and national publications including The Guardian, The BBC, the AJ, Inside Housing and The Evening Standard. We managed media engagement and responses and also advised on two pre-recorded interviews with ITV news.
The application was approved almost unanimously in Spring 2023, with Councillors commending the work of Women’s Pioneer and the design and delivery of the scheme itself.
