Bringing the brand story to life through video was key.
Background
Newly established Fidra Energy is an independent battery energy storage business (BESS) driving the transition towards a cleaner, more resilient power grid. Fidra develop, build, and operate large battery storage projects in the UK and other European markets. Their new brand needed to reflect an innovative and ambitious company while highlighting its commitment to playing a crucial role in the UK’s energy transition towards net zero and beyond.
Strategy
Our overarching objective was to launch Fidra Energy to the market as an attractive investment option and serious player in the BESS market. We aimed to:
- Drive positive brand awareness of the new Fidra brand within the battery and energy storage sector.
- Differentiate Fidra Energy as a significant utility-scale platform with advanced near-term projects and a strong management team.
- Build momentum for Fidra Energy’s growth strategy targeting up to 10GW by 2030.
This battery energy storage sector is becoming increasingly important as energy storage will play a crucial role in the decarbonisation of the UK’s electricity systems. Fidra Energy needed a strong bland platform to reinforce this, communicate their vision, and build momentum for future investment, partnerships, and growth.
How we supported the client
Launching a new brand into the Battery Energy Storage Systems (BESS) market comes with both challenges and opportunities around communicating its growing importance to energy security.
We understand the complexities of this market and used our knowledge to create a strong brand model and visual identity that positioned Fidra Energy as a forward-thinking and dependable BESS supplier delivering big batteries to major markets. Dedicated to advancing the energy transition from renewables like solar and wind.
Our brand strategy was informed by an extensive competitor audit to ensure Fidra stood out from the crowd – selecting colours that were bold yet muted while adding a sense of familiarity and friendliness to the brand to reinforce their people-centric approach. The result – a modern, progressive, and approachable visual identity.
Bringing the brand story to life through video was key in helping to amplify the launch of Fidra Energy and its market ambitions. Utilising a mixed media approach, we shared Fidra’s mission and purpose authentically while highlighting the organisation’s people-centric culture. Bringing the people-powered nature of the organisation to the forefront, as well as shining a spotlight on their existing UK storage projects, and Fidra Energy’s unique position to support the UK’s energy transition.
The
results.
The brand has now launched into the market as an attractive option for investment, giving the Fidra team a platform to build momentum for a strong growth strategy.
The new brand was rolled out across out across a suite of communications materials, including a new website, helping to establish a strong online presence and clearly communicating their vision, aims, and values. Positioning Fidra Energy as an authority in battery energy storage solutions.
Comprehensive brand guidelines were also developed to ensure consistent and cohesive brand application moving forward.



