Cavendish are a trusted partner, providing us with sound advice, a proactive attitude and are extremely responsive. They hold strong relationships with key journalists and publications across national and trade media and secure excellent results.
Paul McCann,
Asset Manager,
Lotus Property
Background
Lotus Property is an Irish-owned multi-disciplinary commercial & residential property investment & asset management company with a proven track record within the industrial, retail, PBSA and office space.
Following its acquisition of two failing retail schemes in Northern Ireland, it wanted to build a reputation among an investor audience as a high performing Asset Manager within the retail sector.
Strategy
A hard-working press office function is at the heart of what we deliver for Lotus Property underpinned by positive and responsive relationships with key media contacts, a strong pipeline of news, expert thought leadership and when required, crisis and issues management support.
Tactical execution:
- Positive news pipeline e.g. occupancy rates, new tenants, cap ex investment, strong sales periods
- Thought leadership and expert commentary; retail trends, outlet model performance, national retail figures
- National and trade media interviews
- National broadcast interviews
- Media exclusives for big news stories
The
results.
Averaging £50m in reach per annum across top tier media titles.
Strong property and retail trade coverage regularly appearing in React/Green Street News, Retail and Leisure International, A1 Retail, Retail Week, Drapers, Property Week, Estates Gazette, Insider Media.
National media interviews with Sunday Business Post, BBC Northern Ireland and UTV.
Regular coverage within Northern Ireland’s three main daily newspapers, Belfast Telegraph, Irish News, News Letter.
£50M
Reach per annum across media titles.
3
Main daily newspapers used for coverage.
