United Utilities 

Our role

Cavendish partnered with United Utilities to develop a digital engagement and storytelling programme focused on the company’s recreational and environmental assets across the region. 

Our work began with a detailed audit of the existing digital experience to identify opportunities to improve visitor engagement, accessibility and content discovery across the site portfolio. 

Working closely with United Utilities’ catchment and site management teams, we developed a content strategy designed to bring the environmental, community and wellbeing stories behind the sites to life. 

The programme combined video, podcast and digital storytelling content focused on nature, wellbeing and local partnerships, helping communicate the broader social and environmental value associated with United Utilities’ land and water assets. 

The challenge

As major utility providers face growing scrutiny around environmental performance, stewardship and community impact, organisations increasingly need to demonstrate broader social and environmental value alongside core service delivery. 

For United Utilities, strengthening long-term licence to operate depended on improving awareness and understanding of the environmental, recreational and wellbeing value created through the management of its extensive land and water assets across the North West. 

The organisation wanted to better showcase the role these sites play within local communities while reinforcing its wider contribution to environmental stewardship, public wellbeing and access to nature.