Brand Strategy
We build brands
to believe in.
A brand is more than just a logo, it’s a statement of intent to
the world – a promise to your audience. We build brands that
build trust and inspire loyalty through every interaction.
What we do.
- Perception audits
- Brand proposition
- Brand identity
- Brand launch strategy
- Brand campaigns
Perception audits
We help clients build successful brands by aligning their desired image with the actual perception of their audiences. Through a deep understanding of what drives your audience, we pinpoint where your brand needs to evolve and grow to truly connect and stand out.
Brand proposition
Your brand proposition is your organisation’s north star. Whether it’s to check you’re still on course or chart a new one, we combine data-driven insights with award-winning creative thinking to identify and build a market position that gives you impact.
Brand identity
From reclaiming your crown as a market leader to announcing your arrival in a new sector, your brand identity is more than your logo. We help organisations uncover their brand DNA, building brand identities that carry your message to every corner of your audience.
Brand launch strategy
First impressions matter. That’s where we come in. Ensuring a strong launch strategy that engages customers and employees alike. From employer value propositions to internal onboarding, we ensure your audiences feel part of the process, understanding the most crucial reason for the change in direction – the why.
Brand campaigns
In today’s world, your brand is one of the most powerful influencers. We partner with brands of all shapes and sizes to harness their full potential. From awareness campaigns that shape customer perception to initiatives that drive behavioural change, we know how to unlock and amplify the power of your brand.
Brand reputation is hard to win and easy to lose.
That’s where we come in.
We shape and protect your corporate image from strategy development to crisis communications. Drawing on our in-depth knowledge of politics and the media, and using data-driven insights and cutting-edge communications techniques we craft our insight into strategic foresight. To deliver influence and impact where it matters.
Cavendish insight.
The key to connecting communities.
Why is place branding so integral to a successful development project, and how does community-consent factor in?
The Problem with Purpose.
Why does brand purpose matter so much? Simply put, a brand without genuine purpose is like a ship without a compass; it may look impassive, but it’s going nowhere meaningful.
Brand DNA.
This article explores why having a well-defined Brand DNA is key for establishing an effective strategic marketing plan today — so that you can reap the rewards of long-term success tomorrow.
How’s your Halo.
If you’re tasked with guiding and protecting brand reputation in an always-connected world – understand our cognitive bias that affects and shapes our perceptions of people, products, services, and brands.
Read more to understand more about our not so mysterious ‘halo effect’.
Work to be proud of.
Make One Change.
We worked with Southern Water to design and implement the ‘Make One Change’ campaign. Southern Water serves over 2.6 million customers and recognised the urgent need to reduce water consumption.
Supporting the UK’s future energy transition.
Our strategic vision and innovative approach launched Fidra Energy with an energising brand identity and compelling video that tells their story.
Our people; your team.
Sam is an award-winning communications strategist with a track record of advising high-profile clients for over 20 years. Her expertise lies in developing integrated communications strategies that capture attention, initiate discussions, and influence behavioural change. She strongly believes in the power of storytelling and brand, and collaborates closely with her clients to craft impactful narratives that establish connections between audiences and brands.
Creative Director Charli is a published creative and influential content contributor for The Drum. With extensive experience working in both in-house and agency environments for over 18 years, she is a creative leader who inspires and moves audiences to action. She has also written for a variety of design magazines and featured as a Getty Photographer. A skilled mentor, Charli is passionate about future talent through partnerships with local universities.
As the overseer of strategic creative for Cavendish, Charli delivers insightful strategy and innovative solutions. Her experience working with an international client base across diverse industries including automotive, financial, television, and sports allows her to deliver, campaigns that matter.
Mark’s passion for video stemmed from an early age – turning from a hobby to a full-time profession. Now, with over 13 years of professional experience, he has worked with many sector leading companies such B&Q, Kingfisher, IBM and United Utilities. Mark is responsible for leading our video team, innovating our services and delivering meaningful and impactful content for our clients.
With an in-depth digital, technical knowledge, Marcio has over 10 years experience across a broad number of programmes and platforms, allowing him to ensure a smooth planning phase, including user journey mapping, wire-framing and interface prototyping; and high-quality technical development to ensure digital engagement is maximised. Focused on providing a memorable user experience, Marcio keeps the end user front of mind, through the planning, design, and development process. Responsible for overseeing all technology and digital developments, Marcio combines a great mix of commercial and technical experience.
Meet Emma, a creative powerhouse with a love for bringing ideas to life. With a wealth of experience in print design at one of the UK’s leading publishing companies, Emma is a master at crafting impactful designs that captivate and resonate with diverse audiences.
Leading creative projects across the board, Emma works closely with the Creative Director and key stakeholders to develop comprehensive campaigns. Whether it’s branding, storyboarding, web design, or social media content, Emma’s innovative approach and collaborative spirit ensure creative solutions resonate and inspire.
Nav has a deep understanding and knowledge of the end-to-end marketing funnel, specialising in developing strategies to drive behaviour and perception change for global brands. He has 12 years experience helping brands such as NatWest Group, HSBC, Utilita, British Gas, Microsoft, Hyundai, Bupa, Nespresso and more build strong relationships with their customers and generate a positive ROI. Nav is responsible for developing strategic marketing and communications strategies for our clients.
John has extensive experience in delivering print, digital and social campaigns from inception to completion. He has a track record of first-class client management, connecting with clients and managing accounts while also developing excellent client relationships. He has worked with many blue-chip clients John is responsible for supporting client accounts to create, drive and help execute strategic marketing plans.
Sector specialists.
At the forefront of possibility.
Energy and utilities
Energy, water, and utilities are extremely complex, highly regulated sectors that impact the whole nation.
Consumer technology
Centred on delivering cutting-edge devices and services aimed at enhancing convenience and entertainment.
Business technology
Driven by rapid innovation this highly competitive sector demands organisations stay ahead of the curve.
Healthcare
Brand reputation and strategic comms have never been so critical in today’s consumer health, OTC and pharmaceutical sectors.
FMCG
FMCG is highly competitive, driven by brand loyalty, consumer demand for convenience, and constant innovation.
Property and construction
Large-scale development has many moving parts, from government advocacy and planning to PR and Community engagement.
Professional and financial services
Profile and reputation are paramount for expert advisory and consulting firms, driving their success and client trust.
Infrastructure
Roads, water and sewage, airports, schools, hospitals… the big things that keep the nation moving.
We’ve also built quite a reputation for ourselves.
