FMCG

Your compass in a constantly shifting landscape.

From health policy to environmental issues, labour shortages, and regulatory divergence between devolved nations, operating in the FMCG sector brings many challenges. But there are also huge opportunities to create a healthier, more sustainable future for us all.

Challenge accepted.

Our team of savvy political operators, seasoned data analysts, and award-winning creatives thrive in complexity. Whether it’s advocating on your behalf at Westminster, Holyrood, or the Senedd, engaging with stakeholders, or planning for the future, we’ll help you reach the audiences that matter and confidently chart your way forward.  

Work to be proud of.

Want to know more?

Our people; your team.

James Bird
Managing Director
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James Bird
Managing Director

James is a seasoned integrated communications specialist with over 15 years in corporate and public affairs. He has worked with leading businesses across the UK and internationally winning numerous awards. James is responsible for leading the Innovation and Insights team, spearheading the delivery of our Group’s cutting-edge products and services.

Jack Spriggs
Account Director
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Jack Spriggs
Account Director

Jack delivers impactful political campaigns for clients across the FMCG sector. Having spent time working in-house for a FTSE 100 packaging company, he specialises in waste and resources policy and leads corporate reputation and government relations accounts for major clients in the FMCG and sustainability sectors, including Starbucks, Sonoco and GS1 UK.

Isobel Fitzsimons
Account Manager
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Isobel Fitzsimons
Account Manager

Isobel is an integrated comms professional with extensive experience supporting clients with their government relations and corporate communications. An expert in food and drink policy, Isobel works with clients from high street retailers to food manufacturers, helping them to navigate the policy landscape and amplify their voice across key platforms.

Samantha Clough
Executive Director
Portrait photograph of Sam Clough
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Samantha Clough
Executive Director

Sam is an award-winning communications strategist with a track record of advising high-profile clients for over 20 years. Her expertise lies in developing integrated communications strategies that capture attention, initiate discussions, and influence behavioural change. She strongly believes in the power of storytelling and brand, and collaborates closely with her clients to craft impactful narratives that establish connections between audiences and brands.

Charli Edwards
Creative Director
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Charli Edwards
Creative Director

Creative Director Charli is a published creative and influential content contributor for The Drum. With extensive experience working in both in-house and agency environments for over 18 years, she is a creative leader who inspires and moves audiences to action. She has also written for a variety of design magazines and featured as a Getty Photographer. A skilled mentor, Charli is passionate about future talent through partnerships with local universities.

As the overseer of strategic creative for Cavendish, Charli delivers insightful strategy and innovative solutions. Her experience working with an international client base across diverse industries including automotive, financial, television, and sports allows her to deliver, campaigns that matter.

Mark Darlington
Head of Video
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Mark Darlington
Head of Video

Mark’s passion for video stemmed from an early age – turning from a hobby to a full-time profession. Now, with over 13 years of professional experience, he has worked with many sector leading companies such B&Q, Kingfisher, IBM and United Utilities. Mark is responsible for leading our video team, innovating our services and delivering meaningful and impactful content for our clients.

Navid Chaudhry
Associate Director
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Navid Chaudhry
Associate Director

Nav has a deep understanding and knowledge of the end-to-end marketing funnel, specialising in developing strategies to drive behaviour and perception change for global brands. He has 12 years’ experience helping brands such as NatWest Group, HSBC, Utilita, British Gas, Microsoft, Hyundai, Bupa, Nespresso and more build strong relationships with their customers and generate a positive ROI. Nav is responsible for developing strategic marketing and communications strategies for our clients.