Professional and Financial Services

Reputation Under Review.

In a polarised world, even the most respected professions face scrutiny. One moment you’re shaping the future of finance or justice – the next, your values, your clients, or your silence are in the spotlight. 

Turning Expertise into Influence.

We give the insurance industry, banks, law firms, consultancies and recruiters the confidence to lead the conversation – grounded in clear risk management and authentic values.  

By navigating culture wars, evolving client expectations, and politicised debates around ESG, diversity, and AI, we help you shape the narrative on your terms and turn your expertise into lasting influence. 

Want to know more?

Our people; your team.

Dawn Hesketh-Guilfoyle
Director
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Dawn Hesketh-Guilfoyle
Director

Leading our team in NI, Dawn has over 15 years corporate communications experience at large independent firms, global agencies and small owner-managed PR boutiques. She works with clients in the property, tourism, professional services and FMCG sectors; delivering sound media strategy and creative integrated communications and engagement campaigns. She has experience running UK-wide and global accounts. She is comfortable running multi-discipline teams, providing strategic direction, creative solutions and driving impactful results for clients aligned to commercial objectives.

Symon Ross
Director
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Symon Ross
Director

Symon has in depth understanding of the media and communications landscape. With more than 20 years experience as a consultant and journalist, he has delivered strategic communications, reputation management and corporate affairs services to clients in a range of sectors. He was a business journalist for nearly 15 years, working across print, digital and broadcast media for the likes of the BBC, Dow Jones Newswires and the Belfast Telegraph. Symon leads corporate communications activity for clients in Northern Ireland and Ireland.

Niamh Campbell
Senior Account Manager
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Niamh Campbell
Senior Account Manager

Niamh has extensive knowledge in PR and comms across a wide variety of sectors in both corporate and consumer facing industries.

Through her strong relationships with broadcast, print and online media, as well as UK and Ireland trade media, Niamh specialises in securing corporate news and profiling, campaign led activations and driving ongoing, right-fit proactive media relations for her clients.

Niamh is responsible for managing and executing the ongoing retained PR support for some of Northern Ireland’s best-known brands, including Danske Bank, Tourism Northern Ireland, Fibrus, Dobbies, The Boulevard and Lotus Property.

Bronagh Adjey
Account Manager
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Bronagh Adjey
Account Manager

Bronagh is an experienced communications professional who is well versed with the challenges and expectations of large corporate businesses, having worked with likes of The Construction Industry Training Board (CITB), Dale Farm, Translink and Musgrave Group.

She has built strong relationships with regional, national, broadcast and trade outlets securing proactive media opportunities for her clients. Bronagh is a member of the Chartered Institute of Public Relations (CIPR) and has a particular interest in agricultural business and sustainability.

Bronagh is responsible for managing and executing the ongoing retained PR support for a number of clients across Northern Ireland and England.