Navigating Wales
Wales has a distinct political, regulatory and stakeholder environment that shapes decisions affecting organisations operating across the nation.
Whether influencing policy, managing reputation, securing support for investment or building market presence, organisations increasingly need to understand the dynamics that shape decision-making in Wales. Strategies that succeed elsewhere in the UK cannot always be assumed to resonate with Welsh political, stakeholder and public audiences.
Success increasingly depends on understanding not only how decisions are made, but also the political, economic and societal narratives that shape them. This includes the role of Welsh identity, language and place, which can have a significant influence on stakeholder expectations, public legitimacy and organisational reputation.

How we help.
Our thinking.
Going for Green? What Wales Really Thinks About Energy and Climate Change.
How strong is the public’s support for Wales’s energy transition?
Senedd Seat Projector.
Our unique tool allows you to enter the latest polling and project the results of the next Senedd Election, due in 2030, using the uniform national swing model.
Our experts.
Cathy Owens
Director
Jo Kiernan
Director
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