Review comms plans against what messages and media really matter to UK CIOs

In an increasingly polarised and competitive environment, CIOs of large enterprises in the UK are increasingly making purchasing decisions primarily based on perceptions of a vendor’s reputation, all shaped by a rapidly changing media and social media landscape.

In fact, nearly half of UK CIOs consider a good or excellent reputation the deciding factor when choosing an enterprise technology vendor, so knowing what messages cut through and which media matter makes the difference so campaigns count commercially.

Find out more in a new report CIO Engage, commissioned by Cavendish and based on responses from 250 UK CIOs, which outlines some vital top line considerations for social and earned communications strategies for technology vendors targeting these key decision makers.

It provides new insights on what messaging, stories, channels and themes have the most impact, and data led context to help define strategies that build lasting brand authority and trust through earned media.

For a copy of the report, please fill out the form below. Or for a short call where we can provide more detail, please contact us here.