It is becoming increasingly hard to distinguish truth from fiction across social media platforms, and we cannot keep up with the spread of fake news to stop its negative impact. In the run-up to the 2024 elections there is the looming threat of AI-generated disinformation pervading our political and corporate spheres, and influencing the results.

In a recent Government report on The impact of AI on UK jobs and training, the Information and Communications industries came second in terms of exposure, particularly the impact of Learning Language Models.

Understanding the opportunities, risks and practicalities of AI is essential to ensuring you can take advantage of the benefits whilst maintaining authenticity and ethical standards.

The report, Generating Democracy: AI and the coming revolution in communications, looks at how Artificial Intelligence is having a profound influence on the way we communicate – accelerated with the advent of new forms of generative AI.

Download the full report today to read about:

• Key trends in the use of AI in communications
• Changes, benefits and risks of using AI
• Recommendations for responsible use of AI in communications
• MP and public polling results around AI

Complete the form below to download the report or re-watch the LinkedIn event here to explore the findings of the report.