St Basils

Supporting St Basils: adding value to clients & communities

As part of our expanding programme of social value activities, our Birmingham team is supporting St Basils, a charity founded in the city 50 years ago. St Basils works with young people to enable them to find and keep a home, grow their confidence, develop their skills, increase opportunities and prevent homelessness.

We all know that homelessness isn’t something new. It’s existed for generations. That’s why St Basils’ work is more important than ever. The charity aims to stop the generational cycle of homelessness by tackling the root causes of this epidemic.

This new partnership with our Birmingham BECG team – as well as our in-house digital and creative studio and across other parts of our business – is about using the skills and talents we have to make a tangible difference for young people across the Midlands.

To celebrate its milestone 50th anniversary, St Basils aims to raise £1million to fund ‘live and work’ units in Birmingham for young people who are at risk of homelessness. These units will remove the need for young people to try and navigate the benefits system. The project will provide young people with an apprenticeship and heavily discounted rented accommodation, enabling them to live, earn, learn, and thrive.

We’re excited to be able to use our skills, contacts, and knowledge at BECG to deliver a creative campaign that will help St Basils reach its £1million goal.