Nationality Exposure.
As geopolitics increasingly shapes economic policy, organisations are facing a new source of risk: Nationality Exposure. Our research explores how perceptions of a company’s country of origin are influencing public attitudes, commercial behaviour and expectations around government contracts.
Download the report to discover what this means for your organisation.

The Authenticity Advantage.
Helping companies communicate with clarity and rebuild trust in a polarised world.
The dawn of the TikTokracy.
Our report explores TikTok’s evolution from a social platform into a major source of news and a hub for activism.
The rise of the Spinfluencers.
We’ve mapped over 200 of the UK’s most influential digital commentators.
The Edit.
Bi-monthly Cavendish newsletter distilling the issues shaping a complex world and what they mean for organisations navigating risk, change and opportunity.
Makerfield: The First Real Test of Musk’s Political Ecosystem
Makerfield: The first real test of Musk’s political ecosystem. By Gareth Morgan – Executive Director For my sins I spend a lot of time on X (the artist formerly known as Twitter). It is my job to wade through the foaming outrage and try to pick out the voices and issues that attract engagement. Bluesky is […]
Burnham isn’t the only show in town
Burnham isn’t the only show in town. By Peter White – Associate Director While much of the UK’s national coverage has focused, and will continue to laser in on, Burnham’s by-election in Makerfield, two by-elections took place in Scotland yesterday that deserve more than a cursory glance. The campaign in Aberdeen South, the seat vacated by […]
Digital Sovereignty Just Got Real
Digital sovereignty just got real. By Steph MacLeod – Board Director, Head of Tech For years, buying US tech was the safe call. The ‘nobody gets fired for buying IBM’ choice. You went with the biggest US vendor precisely so the blame could never land on you. This weekend, the safe choice had a lot of […]
Brexit 10 Years On…
Brexit 10 years on… By Tom Bradley – Director This month marks ten years since the referendum on Britain’s membership of the European Union. The referendum saw the most votes ever recorded in a British poll, with over 33million people heading to the polling station to have their say on this major constitutional issue. The result, […]