Large scale computing and AI are accelerating the need for new data centres across the UK. The Government has designated them as Critical National Infrastructure and is rolling out AI Growth Zones.

This could mark a significant step forward for UK data sovereignty, as investment, policy and public debate converge around the infrastructure needed to power the AI economy. 

Against this backdrop, Cavendish commissioned polling from YouGov to understand public attitudes toward data centres. This has established that: 

• 56% support data centres in their area, with job creation as the main reason (58%), despite data centres creating relatively few direct roles.
• Gen Z is the most opposed group, driven by environmental concerns (61%), including water use (48%).
• 43% worry about pressure on the electricity grid and costs to billpayers.

How can those promoting data centres ensure that the positive momentum behind them is maintained?  

Download the report now to get ahead, and if you would like to speak to us further, please contact us here.