CIO Engage.

New insights from 250 UK CIOs to inform PR and Comms Strategies.

In an increasingly polarised and competitive environment, CIOs of large enterprises in the UK are increasingly making purchasing decisions primarily based on perceptions of a vendor’s reputation, all shaped by a rapidly changing media and social media landscape.

In fact, nearly half of UK CIOs consider a good or excellent reputation the deciding factor when choosing an enterprise technology vendor, so knowing what messages cut through and which media matter makes the difference so campaigns count commercially.

Find out more in a new report CIO Engage, commissioned by Cavendish and based on responses from 250 UK CIOs, which outlines some vital top line considerations for social and earned communications strategies for technology vendors targeting these key decision makers.