The dawn of the TikTokracy.

How new platforms have created new risks for brand reputation.

TikTok has undergone a rapid evolution in recent years to become a birthplace of viral stories and a platform for activism. As mainstream media and politicians get on board the hype train, our report looks into how the platform is making waves in digital political influence and the risks and opportunities it poses for brands.

Our report explores TikTok’s evolution from a social platform into a major source of news and a hub for activism, while also examining how emerging platforms are reshaping the media and political landscape. It highlights the risks for brands that fail to keep pace with these changes, alongside practical steps communications teams can take to minimise those risks and capitalise on new opportunities.