The rise of the Spinfluencers.

To navigate the changing digital landscape and manage online reputation, we’ve mapped over 200 of the UK’s most influential digital commentators.

The influence of online commentators has never been greater. Increasing polarisation and a general shift towards digital media consumption means the influence of online political commentators has never been greater.

The rise of negative discourse brings with it a heightened risk for brands operating in an increasingly polarised world. And online commentators are able to drive the political debate and are having a tangible impact on policy and business decisions. We’ve mapped the most influential online voices, and measured their impact on the political and media landscape: meet the Spinfluencers.