Adding value from allocation to delivery

Communications for strategic land

Supporting strategic land promotions across the UK and Ireland is a core part of what we do.  Our thorough understanding of the process within each Local Authority, and involvement with local and neighbourhood/place plans, means we’re ideally placed to help you effectively navigate the allocation and planning process, to ensure your site is noticed for the right reasons by the people who matter.

Generating support for strategic promotions

Promoting land for strategic development can be long and complex, but we’ll take the helm for you, helping you to navigate the political process and build relationships for the long term.

There can be a myriad of considerations to each strategic site, but that doesn’t sway us, it drives us to deliver your vision and aspirations whatever they may be. 

By leveraging our expertise of the planning system, marketing, public relations, and reputation management, we’ll listen and then craft compelling narratives and tailored messaging to make the case for your site’s allocation and future development.  

Through targeted political engagement, strategic media relations, and effective community consultation we work to generate awareness among key stakeholders of the opportunities that strategic land sites can bring to achieve local priorities.  

Our teams have excelled in cutting through the labyrinthine regulatory landscape and have successfully helped to deliver multiple strategic land promotion projects across a range of sectors.

For that reason, we have built an unprecedented portfolio of clients, having worked with some of the largest property investment and development companies across the UK, such as St. Modwen, Pinnacle International Capital, L&Q Estates, Crest Nicholson and Taylor Wimpey.  

Contact us below

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your team.

Kevin Whitmore
Director
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Kevin Whitmore
Director

Kevin has a deep understanding of the politics of planning having specialised in political advocacy, community consultation and campaigning for clients across the built environment over the last 13 years.

Leading our team across the North & Midlands, he has experience across the property, energy and infrastructure sectors, supporting clients including Aldi, BAM, CEMEX, Miller Homes, National Grid, Peel and Uniper. He works with local communities and their elected representatives to understand the need for and build acceptance of change to our built environment.

Sarah Wardle
Director
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Sarah Wardle
Director

Sarah has extensive experience in developing stakeholder engagement and public affairs strategies for clients within the Built Environment. With nearly 10 years’ experience, Sarah has worked across all tiers of government, and across different consenting regimes, advising clients such as Unibail Rodamco Westfield, Crest Nicholson and National Grid.

Katy Bennett
Senior Account Director
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Katy Bennett
Senior Account Director

Katy is an experienced communications professional with an in-depth knowledge of best practice community engagement. With her experience in the built environment spanning Garden Towns and Villages, large scale infrastructure and strategic land, contentious mixed-use development, energy proposals and estate regeneration, Katy has a strong skillset for both planning and construction communications. She is passionate about accessible, inclusive engagement methods and delivering thorough communication programmes, and utilises her PR qualifications to put her client’s reputations at the heart of her strategies.

Emma Hughes
Account Director
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Emma Hughes
Account Director

Emma is an experienced Account Director working with a variety of B2B and B2C clients. Whether on a regional or national level, she is skilled at translating messages into engaging and creative integrated communications campaigns that build brand recognition and reputation. With over 10 years of experience, Emma has worked on a number of property brands including Lifestory, Vistry and Cala. She is passionate about developing strong client relationships and delivering results against objectives.

Martha Jennings
Senior Account Manager
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Martha Jennings
Senior Account Manager

Martha, an experienced communications professional, excels in relationship-building and managing multi-channel campaigns. She has particular interest in engaging with hard-to-reach communities, a specialty honed whilst working in NHS communications at the pandemic’s peak.

At BECG, she supports some of the region’s largest developers with their communications strategies and completed a secondment to Northern Gas Networks’ Hydrogen Community Project in Redcar.

As a key member of the Midlands team, Martha leads select client accounts and manages junior team members.

Sean Fielding
Associate Director
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Sean Fielding
Associate Director

Sean has a deep understanding of local government having served as the leader of a unitary authority and executive member of the Greater Manchester Combined Authority before joining Cavendish.

He remains an elected Labour councillor and uses his insight and experience to advise clients across the North of England on their engagement strategies with politicians and communities across the region. He works with clients including McDonald’s, CEMEX and McCarthy Stone to help navigate the planning process. He has also provided training to the RTPI on how to undertake best practice consultation.

Adam Farrell
Director
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Adam Farrell
Director

Adam has a track record of delivering effective and engaging communication campaigns. He understands the Midlands political landscape and has a well-established network of contacts, from MPs to councillors and council leaders. He has over 10 years of experience working within political communications and local government. He has advised some of the UK’s biggest brands including Aldi, McDonald’s, and St. Modwen Homes. Adam leads our Midlands region, heading up teams operating out of our Birmingham and Nottingham offices.

Nick Sutcliffe
Director
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Nick Sutcliffe
Director

Nick has a wealth of experience in most aspects of development including prime residential, major commercial and corporate developments, large strategic land allocations and energy infrastructure. He has a 20-year track record successfully advising high-profile clients across the development sector, drawing on a background at both the Westminster parliamentary and local government levels to inform his counsel. Nick was formerly a local councillor in Guildford, serving 12 years on the planning committee and three years as a Cabinet Member in roles covering the environment and planning.

Krystian Groom
Director – Head of Business Development
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Krystian Groom
Director – Head of Business Development

Krystian has a decade of experience in planning communications and has substantial insight into the local, regional and national political dynamics that impact the built environment. He has led multiple high-profile engagement programmes for property, energy and infrastructure clients including EDF Energy, DLUHC, Homes England, Newlands Developments, Supermarket Income REIT, L&G and several major housebuilders and strategic land promoters. Krystian drives Cavendish’s growth across the UK, whilst continuing to deliver strategic planning communications advice for clients.