Adding value from allocation to delivery
Strategic communications for strategic land
Supporting strategic land promotions across the UK and Ireland is a core part of what we do. Our in-depth knowledge of planning processes across Local Authorities—combined with our involvement in local plans, neighbourhood plans, and place-based strategies—means we’re expertly placed to guide you through the allocation and planning journey, ensuring your site is noticed for the right reasons by the people who matter.
Generating support for strategic promotions
Promoting land for long-term development is never straightforward—but that’s where we come in. From navigating political processes to forging relationships that stand the test of time, we help you move confidently through the promotional lifecycle.
No two strategic sites are the same—each presents a unique set of challenges and opportunities. We thrive on that complexity. By combining our expertise in planning communications, public affairs, marketing, and reputation management, we shape compelling narratives that position your site positively and credibly.
Through focused political engagement, strategic media relations, and community consultation, we build support among key stakeholders by linking your site to local priorities—whether that’s growth, investment, housing, or infrastructure.
Navigating a changing landscape: the impact of devolution and local government reform
As Local Government Reorganisation (LGR) and devolution continue to reshape how planning decisions are made—particularly through the introduction of Combined Authorities and Spatial Development Strategies—strategic land promotion is entering a new phase.
These changes are creating new centres of influence, broader geographies for plan-making, and more complex political environments. Our team is actively working within these evolving structures, helping clients stay one step ahead as decision-making powers shift and local governance becomes increasingly strategic.
Our track record speaks for itself. We’ve helped secure allocations and permissions for a wide range of strategic land schemes, cutting through regulation and complexity with clarity and credibility. That’s why we’re trusted by leading landowners and developers, including Crest Nicholson and Taylor Wimpey.
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Cavendish has been working with leading cross-party think tank Demos, as well as our clients and partners in the production of a new report looking at the potential of AI in communications and democracy.
Get Britain Building might be a slogan of the new Labour Government, but it’s rhetoric that we’ve heard time and time again. There is a consensus on the fact that there is a housing crisis, but not on how to fix it.
Reform UK is no longer a fringe movement. With a foothold in Parliament, control of key councils, and a digital presence that outpaces the major parties, Reform is rewriting the rules of political engagement – and putting brands, policies, and reputations in the firing line.
The rise of negative discourse brings with it a heightened risk. We’ve mapped the most influential online voices, and measured their impact on the political and media landscape: meet the Spinfluencers.
A General Election will take place in 2024 and how parties approach Net Zero is set to be a core differentiator.
In partnership with YouGov, we explored MPs’ and the public’s perceptions to Net Zero.
Our people;
your team.
Kevin has a deep understanding of the politics of planning having specialised in political advocacy, community consultation and campaigning for clients across the built environment over the last 13 years.
Leading our team across the North & Midlands, he has experience across the property, energy and infrastructure sectors, supporting clients including Aldi, BAM, CEMEX, Miller Homes, National Grid, Peel and Uniper. He works with local communities and their elected representatives to understand the need for and build acceptance of change to our built environment.
Sarah has extensive experience in developing stakeholder engagement and public affairs strategies for clients within the Built Environment. With nearly 10 years’ experience, Sarah has worked across all tiers of government, and across different consenting regimes, advising clients such as Unibail Rodamco Westfield, Crest Nicholson and National Grid.
Verity is an award-winning corporate communications and PR specialist, passionate about engaging audiences and driving change through impactful and influential communications. Working across both the public and private sectors, she has 20 years’ experience of developing and delivering integrated strategic and creative campaigns that directly meet business objectives and deliver measurable results. Verity leads our national corporate communications team and is also an experienced trainer able to lead media training and crisis management workshops.
James is a specialist in political and community engagement for strategic land and large-scale development projects, with experience spanning the South and East of England. He has a strong track record of helping clients navigate sensitive political environments, build coalitions of support, and communicate effectively with communities, stakeholders, and decision-makers.
He is currently advising Greycoat Real Estate and Homes England on the promotion of a major new settlement in South Cambridgeshire. His recent work also includes supporting Urban & Civic and Hill Group on a new settlement in East Cambridgeshire and advising Generator Group on a new sport and leisure-led community in Horsham.
James brings particular expertise in designing effective engagement strategies to help his clients secure political backing and community buy-in for complex proposals. He has a particular interest in identifying avenues of support and advocacy for major new settlements and strategic development projects, and in shaping the political and policy conditions that enable them to succeed.
Emma is an experienced Account Director working with a variety of B2B and B2C clients. Whether on a regional or national level, she is skilled at translating messages into engaging and creative integrated communications campaigns that build brand recognition and reputation. With over 10 years of experience, Emma has worked on a number of property brands including Lifestory, Vistry and Cala. She is passionate about developing strong client relationships and delivering results against objectives.
Sean has a deep understanding of local government having served as the leader of a unitary authority and executive member of the Greater Manchester Combined Authority before joining Cavendish.
He remains an elected Labour councillor and uses his insight and experience to advise clients across the North of England on their engagement strategies with politicians and communities across the region. He works with clients including McDonald’s, CEMEX and McCarthy Stone to help navigate the planning process. He has also provided training to the RTPI on how to undertake best practice consultation.
Adam has a track record of delivering effective and engaging communication campaigns. He understands the Midlands political landscape and has a well-established network of contacts, from MPs to councillors and council leaders. He has over 10 years of experience working within political communications and local government. He has advised some of the UK’s biggest brands including Aldi, McDonald’s, and St. Modwen Homes. Adam leads our Midlands region, heading up teams operating out of our Birmingham and Nottingham offices.
Nick has a wealth of experience in most aspects of development including prime residential, major commercial and corporate developments, large strategic land allocations and energy infrastructure. He has a 20-year track record successfully advising high-profile clients across the development sector, drawing on a background at both the Westminster parliamentary and local government levels to inform his counsel. Nick was formerly a local councillor in Guildford, serving 12 years on the planning committee and three years as a Cabinet Member in roles covering the environment and planning.
Krystian has a decade of experience in planning communications and has substantial insight into the local, regional and national political dynamics that impact the built environment. He has led multiple high-profile engagement programmes for property, energy and infrastructure clients including EDF Energy, DLUHC, Homes England, Newlands Developments, Supermarket Income REIT, L&G and several major housebuilders and strategic land promoters. Krystian drives Cavendish’s growth across the UK, whilst continuing to deliver strategic planning communications advice for clients.