Beyond ‘net stupid zero’: Reform and the energy debate. 

By Jamie Gordon – Executive Director

The conversation around net zero policies in the UK has shifted. What was once a broad political consensus is now a more contested space, with Reform UK playing a prominent role in reframing the debate.

Our latest report looks beyond the headlines to understand how Reform UK is talking about energy, and what that means for the sector as it navigates a changing political landscape.

Reform’s critique is often framed as anti–net zero. But beneath the rhetoric sits a more focused argument around rising household bills, system inefficiencies, and a sense that consumers are paying more without seeing the benefit of climate policy.

This is reinforced by a clear policy direction – questioning subsidy frameworks, supporting domestic oil and gas, and prioritising affordability, reliability and energy independence.

For energy developers and infrastructure providers, the implication is clear. Messaging that leans heavily on abstract climate targets alone is less likely to resonate. What matters more is demonstrating real-world value: what projects mean for bills, jobs and local communities as development comes forward.

Our report also highlights the need for local variation. In some areas, infrastructure visibility is the key concern. In others, it is land use or industrial opportunity. As a result, generic messaging simply does not cut through.

Successful positioning of your project is not enough; consideration must be given to wider organisational messaging, engagement and presentation. Key elements such as your website, social media channels and speeches by your senior leadership are all part of how your narrative is understood and tested.​

The most successful engagement strategies need to be locally grounded, technology specific, rooted in real economic outcomes and authentically expressed.

Download our report here.