The-edit

Communicating AI Effectively.

Director, Steph Macleod, explains how AI plays a part in every aspect of our lives and how you can communicate AI effectively through five simple steps.

Watch the video

 

Opportunities through new health and technology.

These two diverse sectors influence critical elements of any business whether a large development, a major retailer in the services industry, or across any other sector, when it comes to productivity, performance, retention and growth.

 

Starmer’s Plan for Change.

The Government are keen to stress that this is not a reset, but rather a way of sharpening minds across Whitehall and reminding the country that they are focused on delivery and setting a clear direction for the country.

The Devolution White Paper: Examining the detail.

The long awaited Devolution White Paper appears to have lived up to the early hype, by announcing arguably the biggest shake up in local government since the 1970s.  

 

A New Era for Planning Consent in Wales.

A new era of streamlined planning consent is upon us, with the Welsh Government eager to make it easier for large-scale infrastructure projects to gain approval and attract sustainable investment.

 

Is it ever ok to put price before quality?

Cutting brand spend should always be the last resort when belts need to be tightened. Your brand is the entire experience your customers have with your company. It’s the promise you make and the reputation you build.

 

A recap of the Irish General Election: How did the parties fare?

After a three-week campaign, the election of the 34th Dáil (The Irish Parliament) culminated in a tight three-party battle to take a majority and hold the office of Taoiseach. Here’s our analysis of how the race to take the leadership is shaping up.

Communicating AI Effectively.

Steph Macleod explains how AI plays a vital role in every aspect of our lives. It’s never been a more important time to ensure you know how to communicate AI within your organisation.

Subscribe to The Edit

To receive our bi-monthly update of carefully curated expert comment, follow the link below to subscribe to The Edit.

From strategy, research and insight to current affairs, creativity and communications, we’ll cover the issues you care about . . . with a Cavendish twist.

Arrow

Hear from our experts.

With the five -year anniversary of lockdown just three months away, has the healthcare industry learnt any long-term lessons in terms of communications?

Rhodri Harries.

Managing Director – Health and Tech

The pandemic was a crash course in communicating complex health information, underscoring the power of simple, clear language.

From pharmaceutical companies to the local GP, there is clearly more focus now on relatable storytelling and more understanding that audiences – even the informed, switch off when things get technical. That said many brands and institutions are still missing the mark on this.

Kerry Lennox.

Associate Director

Five years on, trust and transparency are still paramount, but maintaining trust in information or data that is evolving has become an even greater real-time challenge.

Brands need to understand and acknowledge people’s doubts, feelings and fears in a crisis and other fast-moving situation. The lesson on the importance of this in comms strategies alongside conveying scientific facts are still being learnt.