The-edit

Communicating AI Effectively.

There has never been a more important time for your business to effectively and authentically communicate AI. Our Director, Steph Macleod, has five simple steps to help elevate your organisation’s communications strategy.

It’s never been a more important time to be able to communicate what you’re doing with AI within your organisation, effectively and authentically.

Steph Macleod – Director

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Communicating AI Effectively.

Steph Macleod explains how AI plays a vital role in every aspect of our lives. It’s never been a more important time to ensure you know how to communicate AI within your organisation.

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Hear from our experts.

With the five -year anniversary of lockdown just three months away, has the healthcare industry learnt any long-term lessons in terms of communications?

Rhodri Harries.

Managing Director – Health and Tech

The pandemic was a crash course in communicating complex health information, underscoring the power of simple, clear language.

From pharmaceutical companies to the local GP, there is clearly more focus now on relatable storytelling and more understanding that audiences – even the informed, switch off when things get technical. That said many brands and institutions are still missing the mark on this.

Kerry Lennox.

Associate Director

Five years on, trust and transparency are still paramount, but maintaining trust in information or data that is evolving has become an even greater real-time challenge.

Brands need to understand and acknowledge people’s doubts, feelings and fears in a crisis and other fast-moving situation. The lesson on the importance of this in comms strategies alongside conveying scientific facts are still being learnt.