Opportunities through new health and technology.
Written by Rhodri Harries, Managing Director – Health and Tech
Thanks to our recent acquisition of Kaizo, a leading technology and health PR agency, we’ve expanded our expertise into two of the most dynamic and high-growth sectors in today’s global economy.
These two diverse sectors influence critical elements of any business today whether a large development, a major retailer, in the services industry, or across any other sector, when it comes to productivity, performance, retention and growth.
So, providing deep knowledge advice and expertise from these sectors has an obvious benefit, and is a natural fit for Cavendish. Both are global, specialised, complex, regulated at different levels, and feed into many mainstream issues, challenges and growth areas. Expertise in these areas provides new context, new perspectives, new thought leadership and new opportunities.
Technology that impacts business
In the technology sector, Kaizo’s approach has always been to think beyond the immediate sector focussed audience, to emphasise what this means from an impact perspective and not just what the speeds and feeds, and bits and bytes do.
Whether highlighting the latest performance enhancing SaaS, security threats, networking challenges, hardware innovations, and consumer gadgets, there is always a mainstream benefit for business or society. And of course, with worldwide spending on artificial intelligence, including AI-enabled applications, infrastructure, and related IT and business services, set to be in the trillions, having oversight of what’s next could be a significant competitive advantage for many.
No business can ignore the rise in demand for AI, digital solutions, increased use of online services and the convenience of using cloud-based software. But it’s how this translates into changing business results, culture and futures where this is most interesting for all audiences. The tech sector is also a critical bellwether for trends and the health of the global economic climate.
Additional experience our clients can now draw on ranges from thought leadership on the impact of AI for major SaaS businesses, to highlighting the global Chief Technology Officers for major internet providers’ concerns, through to uncovering productivity hacks for IT Services business and even shining a spotlight on secret search engine habits for social media clients. These data-driven strategies cross over, technology, business, financial and consumer audiences.
Expert counsel across healthcare
When it comes to healthcare, covering pharmaceuticals, science, biotech, patient advocacy, hospitals and health services, wellbeing, nutrition and of course consumer health, the impact to be communicated is even more broad.
An increasingly ageing population, consistent health risks, poor lifestyle choices, and the knock-on societal costs of therapeutic areas such as oncology, neurological conditions and obesity related heart health, are consistent challenges for the UK and our global communities. New research, drug innovations, medical device developments, health products and services in some shape or form have a direct influence on improving society, industry, markets and the country.
From a macro perspective, global pharmaceutical prescription drug sales are expected to reach $1.3 trillion next year with oncology, anti-diabetics therapy (including weight loss), anti-rheumatics, vaccines, anti-viral, immunosuppressants, dermatology, bronchodilators, sensory organs, and anti-coagulants all significant growth areas.
Pharma, health service providers, medical device developers and the over the counter and pharmacy sector all have significant roles to play in supporting the UK’s creaking NHS. Technology, in particular AI, will of course also be critical here.
Our newly expanded experience includes shaping messaging for pharma brands in oncology, HIV, and rare diseases, highlighting world leading science for major health institutions and research organisations and providing brand, corporate and issues support for the world’s largest provider of consumer health products.
This is delivered by working closely with media, healthcare professionals and providers, industry bodies and patient advocacy groups to protect reputations, educate on industry leading excellence and celebrate global scientific breakthroughs.
So regardless of the sector you work in or the immediate communications challenges you face, there will be trends, insights, and perspectives from these two incredibly broad sectors that might just inform your strategy. Combined with our existing strengths and deep knowledge, Cavendish now has an expanded team of experts that can help here.
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Opportunities through new health and technology.
These two diverse sectors influence critical elements of any business whether a large development, a major retailer in the services industry, or across any other sector, when it comes to productivity, performance, retention and growth.
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Hear from our experts.
With the five -year anniversary of lockdown just three months away, has the healthcare industry learnt any long-term lessons in terms of communications?
Rhodri Harries.
Managing Director – Health and Tech
The pandemic was a crash course in communicating complex health information, underscoring the power of simple, clear language.
From pharmaceutical companies to the local GP, there is clearly more focus now on relatable storytelling and more understanding that audiences – even the informed, switch off when things get technical. That said many brands and institutions are still missing the mark on this.
Kerry Lennox.
Associate Director
Five years on, trust and transparency are still paramount, but maintaining trust in information or data that is evolving has become an even greater real-time challenge.
Brands need to understand and acknowledge people’s doubts, feelings and fears in a crisis and other fast-moving situation. The lesson on the importance of this in comms strategies alongside conveying scientific facts are still being learnt.