The-edit

Weathering the Misinformation Storm.

Misinformation is everywhere, from fake news to misleading social media content, and it’s changing how consumers view brands. YouGov polling commissioned by Cavendish shows 61% of people have seen false claims about brands, and social media is a key factor in purchasing decisions, especially among younger consumers. 

Like, Comment, Build.

‘Get Britain Building’ might be a slogan of the new Labour Government, but it’s rhetoric we’ve heard time and time again. To get a better understanding of public sentiment, we partnered with YouGov to explore how communities engage with the planning process and what this means for future developments.

Croeso i Cavendish Cymru.

With the 2026 Senedd election on the horizon, Wales is set for a major political shake-up. A new voting system, an expanded Senedd, and shifting party dynamics mean that traditional campaign strategies will need to adapt.

 

Regional News, Real Impact.

Do you trust the news? Two-thirds of Britain don’t and the rise of new media channels has no doubt revolutionised the way news spreads. With trust a challenge and the industry in flux, navigating the media may seem tricky.

 

A Sobering Look at new Housing Permissions in the Capital.

With rising costs and limited new developments, London’s housing situation is reaching a breaking point. We dive into the key factors driving the crisis and the urgent action needed to avoid a worsening shortage. 

A Devolution Dream.

Big changes are coming to local government, with regional Mayors set to gain more power than ever before. The Government’s new ‘devolution first’ approach could transform how public services are run — but will the ambition match the reality?

 

Introducing BrandSense From Cavendish.

BrandSense is a fast, easy-to-use, free tool designed to help you assess your brand’s overall health. In just under five minutes, you’ll gain valuable insight into where your brand stands and identify key areas for improvement. 

 

Thursday 20th February

Coming soon

Brands to Believe in: Think Like an Activist.

Whilst controversial and disruptive, activism is highly effective. So, what can brands learn from the tactics and strategies of activists to strengthen their brand and break through to reach their audience? Join our panel as they explore how brands can think like activists to stand out and make a lasting impact.

In this discussion, our panellists will cover:

  • Great and iconic campaigns, and why they had such a strong impact
  • Why organisations fail to overcome opposing views, and how building trust and being transparent can help communicate the complex
  • The importance of brand values and why ‘what you stand for’ matters now more than ever
  • The tactics brands should adopt to take positive steps towards brand impact, from visual storytelling to connecting more personally with their audience

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From strategy, research and insight to current affairs, creativity and communications, we’ll cover the issues you care about . . . with a Cavendish twist.

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