Introducing BrandSense From Cavendish.

Written by John Burns – Senior Account Director

In today’s competitive landscape, it’s easy for brands to lose alignment with their core objectives, company culture, and market positioning. Over time, these small shifts can cause a disconnect between your brand and what your audience truly needs. This misalignment can undermine your brand’s impact and hinder its long-term success. So, how can you be sure your brand is truly on track? That’s where BrandSense comes in. 

What is BrandSense? 

Brought to you by Cavendish, BrandSense is a fast, easy-to-use, free tool designed to help you assess your brand’s overall health. In under five minutes, you’ll gain valuable insights into where your brand stands and identify key areas for improvement. 

Take your free brand health check 

The six key areas we assess 

BrandSense evaluates your brand across six essential aspects critical for success. Each section consists of four targeted questions designed to pinpoint exactly where your brand excels and where there may be opportunities for improvement: 

• Brand position: Does your brand vision align with your business objectives? Do you know what makes you different from your competitors or peers? 
• Brand identity: Is your visual identity consistent across all touchpoints? When was the last time you refreshed your brand? 
• Brand messaging & tone of voice: How often do you use emotive content? Is your tone consistent and engaging? 
• Brand marketing & content: Do you have audience personas that inform your marketing strategy? Do you have your customer journeys and touch points mapped out? 
• Reputation management: How would you rate your organisation’s response to criticism? Do you think your communications content is authentic and transparent? 

Understanding your BrandSense report 

After completing the BrandSense assessment, you’ll receive a personalised score reflecting your brand’s health. Along with this score, you’ll be able to download a detailed report that breaks down what your results mean and how to interpret them. 

This report not only shows where your brand stands but also offers guidance on how to enhance your brand’s performance. Whether it’s fine-tuning your messaging, redefining your positioning, or improving your brand’s reputation, BrandSense helps you prioritise the areas that matter most. 

Take action with BrandSense 

We are committed to helping brands reach their full potential. Our team of brand specialists is ready to help you turn the insights from your BrandSense report into actionable strategies that elevate your brand. 

To take your brand to the next level, it all starts with understanding where you stand. BrandSense is your first step toward identifying the growth opportunities and areas for realignment that will make the biggest impact on your brand’s future success. 

Take your free brand health check with BrandSense

After you complete BrandSense, book a free discovery meeting with us to discuss your results.