We think
around corners.
Background
Background
Ageas Broker underwent a value proposition refresh and conducted research to better understand insurance brokers’ needs. They aimed to shift their narrative by creating an attention-capturing overarching identity with concise messaging and a straightforward tone of voice.
Two years later, Ageas wanted to promote their promise to really make a difference for customers, through a proposition that resonated strongly with brokers. This proposition was intended to be seamlessly integrated into all their communication and marketing efforts, and its unveiling was planned for the BIBA; the largest insurance broking event in the UK and one of the biggest broking conferences in the world.
How we assisted
How we assisted
We emphasised Ageas’s focus on the fundamentals, their readiness to support brokers, and their commitment to backing them all the way. We know brokers don’t want gimmicks. We combined strong messages in shareable ways, adding value to brokers’ own propositions. Messages like “we’re investing in the best” sat with proof points about Ageas’ new platform; “great value” aligned with real time customer pricing details; “brilliant service” appeared in content promoting 24/7 online claims’ tools for customers.
The campaign ‘Leading the way in Personal Line’s’ manifested Ageas’ intent to deliver on their promises.
We designed a visually striking campaign that showcased Ageas’s refreshingly honest and progressive approach. The campaign featured bold colours, graphics, black and white photography, and playful design elements, highlighting Ageas’s people-orientated values.
It’s a campaign on target, with Ageas’ ‘Your Platform’ survey returning a high approval ratings of all out-bound comms. Plus, being named ‘Personal Lines Insurer of the Year’ for the third consecutive year.
We delivered:
- Value proposition
- Messaging platform
- Visual identity
- Brand guidelines
- Social content
- Broker content including emails and web articles
- Event stand, collateral and video animation
