We think
around corners.
Background
Background
Following a refresh of Ageas Broker’s value proposition and research undertaken to better understand what insurance brokers really wanted, it was time to shift their narrative. Working closely with Ageas Broker, the aim was to build upon their value proposition to produce an overarching identity that captured attention. With messaging and a tone of voice that got to the point. Quickly.
Strategy
Strategy
Ageas is focused on the fundamentals – ready to get stuck in, and mean business – backing brokers all the way. We delivered a campaign that stood out visually, demonstrating a refreshingly honest and progressive approach.
Visually, the bold colours and striking use of graphics that Ageas has become known for was evolved, introducing black and white photography overlaid with playful design elements, demonstrating Ageas’s people-orientated approach.
The new ethos was developed, and the straight-talking ‘Let’s do this’ campaign provided the perfect springboard to engage brokers with Ageas’s newly launched annual ‘YourPlatform’ survey, delivering over 200 responses.
Since the start of the ‘Let’s do this’ campaign, Ageas has also been recognised as ‘Personal Lines Insurer of the Year’ – as voted for by brokers – cementing their place as an insurer who cares for brokers and for customers.
