Hares of Hampshire

As the creative partner for the initiative, we were tasked with developing the campaign identity and producing various print and digital collateral to support the event

Client

The Murray Parish Trust

Sector

charity

What we provided

Creative services

With such a wide target audience, the creative had to be simple yet eye-catching, with creative appeal rooted in a generally accepted consumer style.

We think
around corners.

Background

The Murray Parish Trust, in collaboration with creative producers Wild in Art, embarked on an ambitious project to create a large-scale public art event in Winchester during the summer of 2022. As the creative partner for the initiative, we were tasked with developing the campaign identity and producing various print and digital collateral to support the event. The goal was to drive fundraising efforts for an excellent cause.

Strategy

The brief that was provided was very specific regarding the targeting of Winchester. It was important to consider historical and cultural references specific to Winchester when creating the identity without confining to one particular time period/event in the city’s history. So the creative needed to be fresh, vibrant, and modern, avoiding cliché cartoon or Disney-style aesthetics. It had to be collaborative and versatile in nature so that the identity could be used in conjunction with other brand identities such as B2B Sponsors and Wild in Art. With such a wide target audience, the creative had to be simple yet eye-catching, with creative appeal rooted in a generally accepted consumer style rather than being abstract or niche.

Brand Identity:
Inspired by Queen Eleanor’s Medieval gardens located behind the Great Hall on the grounds of Winchester Castle, the concept behind the identity focused on the hare’s natural habitat.

Not only that, the aim of the project is to raise money for an MRI suite and this idea of a flourishing medieval garden nicely links back to life and growth.

Creative Concept and Implementation:
We recognised the significance of creativity and art as the driving force behind ‘Hares of Hampshire.’

The creative concept was designed to be versatile, usable in both print and digital formats, and compatible with the brand identities of The Murray Parish Trust and Wild in Art, which were positioned together on all promotional materials.

The concept aimed to evoke a sense of Winchester’s history and culture while maintaining broad appeal and avoiding parochialism.

Video Production:
Not only did we attend and capture a variety of moments throughout the campaign, we also created a summary video that featured Sarah Parish, the wider team and a recap regarding the fundraising.