We devised and launched a campaign using organic and promoted content across Twitter, Facebook and Instagram supported by a “What If?” microsite to gather support.
We worked with two lifestyle content creators based in the region to add a new dimensions to the campaign by posting about their views on renewable energy.
- 1.6 million post impressions
- 8,000 post engagements
- 38,000 influencer content views
- 3,900 post engagements
- 700+ comments
- 20,000 website click throughs
- 5,000 website video views
A second phase is planned later in 2022 to build on this success.