The dawn of the
TikTokracy.
How new platforms have created new risks for brand reputation.
TikTok has undergone a rapid evolution in recent years to become a birthplace of viral stories and a platform for activism.
As mainstream media and politicians get on board the hype train, our report looks into how the platform is making waves in digital political influence and the risks and opportunities it poses for brands.
Conversations around politics and political issues are increasingly taking place online, but this well-documented trend has taken on a new form in recent years.
Move over ‘X’, Facebook and LinkedIn, a different platform is beginning to drive the political debate, with a new generation of political activists at its helm.
Welcome to the dawn of the TikTokracy.
TikTok poses unique challenges for comms teams concerned about their brand’s online reputation, but the platform – and its 1 billion plus monthly users – is often overlooked in favour of traditional media and old-school social platforms.
Our report looks into:
- TikTok’s evolution to become a source for news and platform for activism.
- How emerging platforms are shaping the media and political landscape.
- The risks for brands of being left behind in this ever-evolving social media landscape and what comms teams can do to minimise these risks and maximise potential opportunities.
Complete the form below to download our report or why not watch the LinkedIn event here to explore the findings of the report.