What If?

Cavendish delivered an 8-week campaign for National Grid in East Anglia which sought to raise awareness of the need for new energy infrastructure and mobilise green energy advocates

Client

National Grid

Sector

Energy & infrastructure

What we provided

Digital engagement

Cavendish worked with lifestyle content creators based to add a new dimensions to the campaign by posting about their views on renewable energy.

We think
around corners.

Background

We devised and launched a campaign using organic and promoted content across Twitter, Facebook and Instagram supported by a “What If?” microsite to gather support.

Strategy

We worked with two lifestyle content creators based in the region to add a new dimensions to the campaign by posting about their views on renewable energy.